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Chicago tradeshows

Chicago tradeshow industry decline presents opportunity

The US Tradeshow industry has shown declines in the three statistics tracked by the industry, net square footage, attendance, and the number of...
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Face-to-face marketing

Last week Forbes released their study on “Business Meetings: The Case for Face-to-Face,” which showed overwhelmingly executives agree...
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Spaghetti marketing and the need for a marketing funnel

Definition of Spaghetti Marketing theory – if I have enough activity, I will get enough leads. Or throw it on the wall and see what sticks....
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Lead Generation and the channel: Who's responsibility? Part V on the channel.

This seems to be the great debate on the channel. It is best to start this discussion by understanding what drives a partner and how they get...
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Did you get the ROI you wanted from that tradeshow?

So, here is the scenario. You have just finished a seminar, trade show or some sort of event. You have a stack of names. Sales picks out the hot...
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