Social Web

Facebook: A growing resource or liability?

I can remember first hearing of Facebook some time during the latter half of my senior year in high school back in 2006, but it wasn't until a...

Why should I commit to email campaigns when I can use social marketing technique

Leveraging an ongoing conversation with your audience (customers) is critical for a strong return on your marketing strategy. Email campaigns have...

4 Steps for Tryvertising on Facebook & in the Social Web

RecentlyHeinzlaunched a very successful tryvertising (advertising by sampling designed to create word of mouth publicity) campaign through their...

4 reasons Lululemon’s blogging strategy is successful

Through blogging, Lululemon has created a most enviable image for itself. By associating its brand with yoga, self-esteem empowerment, and living a...

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Social Web

Facebook: A growing resource or liability?

Why should I commit to email campaigns when I can use social marketing technique

4 Steps for Tryvertising on Facebook & in the Social Web

4 reasons Lululemon’s blogging strategy is successful

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See why she's still hot

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