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PR Articles - Page 2

Amanda Knox - creating the best truth

February 19, 2014
Our cat is actually the same as Amanda Knox. She cuts you in the middle of the night an then swans about like she aint done nothing wrong— Billy Finnegan (@BillyFinnegan) February 20, 2014Amanda Knox was convicted of calumny...

PR for Musicians in Dallas

January 14, 2014
An independent artist performing in Dallas will want some great coverage for their event, or album release parties. PR companies offering services can do well to spread the word on a worldwide or nationwide basis, but what about targeting local...

Book Review: Recipe for Press by Amy Flurry

October 7, 2013
A lot of small businesses want to break through the information clutter without breaking the bank. Well-placed press coverage can make that happen, though most small business don't have the bank accounts to hire a top-notch...

How to Assemble Your Public Relations Plan

September 20, 2013
Every business wants to maintain a favorable look with the general public, but that image does not happen automatically. Your customers may be fickle, loving your business one moment and hating it the next, as outside forces shape the opinion...

Xbox One's slow recovery from PR missteps *UPDATE*

August 1, 2013
The GoodEarly in this current generation of gaming consoles, it seemed like Sony could do or say nothing right. The console was high priced. Sony management was arrogant, even suggesting gamers get a second job to afford their console, if...

PR Measurement

July 31, 2013
The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The problem with measuring PR with AVEs is that it provides an inaccurate value for PR. There isn&rsquo...