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Amanda Knox - creating the best truth
Our cat is actually the same as Amanda Knox. She cuts you in the middle of the night an then swans about like she aint done nothing wrong— Billy Finnegan (@BillyFinnegan) February 20, 2014Amanda Knox was convicted of calumny...
PR for Musicians in Dallas
An independent artist performing in Dallas will want some great coverage for their event, or album release parties. PR companies offering services can do well to spread the word on a worldwide or nationwide basis, but what about targeting local...
Book Review: Recipe for Press by Amy Flurry
A lot of small businesses want to break through the information clutter without breaking the bank. Well-placed press coverage can make that happen, though most small business don't have the bank accounts to hire a top-notch...
How to Assemble Your Public Relations Plan
Every business wants to maintain a favorable look with the general public, but that image does not happen automatically. Your customers may be fickle, loving your business one moment and hating it the next, as outside forces shape the opinion...
Xbox One's slow recovery from PR missteps *UPDATE*
The GoodEarly in this current generation of gaming consoles, it seemed like Sony could do or say nothing right. The console was high priced. Sony management was arrogant, even suggesting gamers get a second job to afford their console, if...
PR Measurement
The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The problem with measuring PR with AVEs is that it provides an inaccurate value for PR. There isn&rsquo...
Rumors About the Death of B2B Have Been Greatly Exaggerated
Social media has disrupted the traditional B2B model in a big way, from B2B PR to marketing and customer service.Customers now have the power to interact directly with brands anywhere and at any time, through multiple channels. Traditional B2B...
The Art and Science of PR Measurement, Part One
PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of...
PR Measurement Tactics in a Constantly Connected World
Paul Muret’s recent article in the Harvard Business Review, which explores measurement and buying behavior in our constantly connected world, got me thinking about PR’s role in the B2B landscape. Every day, we draft articles, manage...
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