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  • Nielsen Logo
    Nielsen reveals data error, will restate fall TV premiere ratings numbers
    Nielsen, which provides detailed television ratings numbers used by all of the major TV networks, told reporters on Friday that it has discovered a mistake in its process which resulted in some "inaccurate" numbers for the new Fall...
  • CinemaCon Chris Dodd
    Movie theater revenues up 4 percent worldwide in 2013, but U.S. attendance down
    Moviegoers in the United States and Canada –– the world’s largest film market –– went to the theater 1.5 percent less in 2013, but on the whole revenues for movie theaters increased by four percent globally, according...
  • Movie theater line
    Poll: Moviegoers giving two thumbs up to reviews when choosing which film to see
    A recent poll revealed that 4 out of every 5 people surveyed still turned to film reviews to judge which new flick they chose to see at the theaters, according to a report today from the Associated Press.As part of its annual American Moviegoing...
  • Nielsen Study, State Of The Media: Audio Today 2014
    Country is the top-listened format at radio, indicates new Nielsen study
    With the surge of such singing competitions as "American Idol" and "The Voice," country music has become even more popular than it ever was before. With the guidance of Keith Urban and Blake Shelton on those hit TV shows,...
  • Remote Controls
    Pittsburgh crowned 'City That Watches the Most Live Television'
    According to a recent Nielsen report, Pittsburghers lead the nation in consuming the most live, as opposed to time-delayed or online, television. During February "sweeps," which is a rating period in which Nielsen will mail out around...
  • PS3 and Netflix
    Nielsen: PS3 mostly used for media, Xbox 360 for games
    The general perception of the Playstation 3 and Xbox 360 is that Sony focuses on games for its console while Microsoft focuses on making its console a gateway for movies, TV shows and other media. A new Nielsen study released Thursday suggests...
  • Internet, cinema and television advertising spending on the rise
    Internet, cinema and television advertising spending on the rise
    Today, Nielsen released the results of their Global AdView Pulse report. The report shows advertising spending has increased by 3.3 percent from Jan. to Sept. 2012. Advertisers have been spending the majority of their budget on television,...
  •  Facebook CEO Mark Zuckerberg speaks to the TechCrunch Disrupt SF 2012 conference, in San Francisco, California.
    Social media is taking up a lot of our time (Video)
    It has been written in the Nielsen Social Media Report 2012 that "social media and social networking are no longer in their infancy." Social media has been continuing to grow rapidly, while offering global consumers new and meaningful...
  • Asian-Americans
    Asian-Americans: Growing buying power
    They are not only surging in numbers, their buying power is growing much more too.Asian-Americans, the fastest-growing ethnic group in the United States, are also fast becoming pillars of the economy.According to a report released on Monday by...
  • President Obama accepts his party's nomination at the Democratic National Convention 2012
    President Obama Wins Social Media, Television With Convention Speech
    President Barack Obama, who proved the relevance of social media in politics by using it as a fundamental tool in winning the 2008 election, still rules social media as shown by his speech at the Democratic National Convention Thursday night,...
  • Baby Boomers: The most valuable generation?
    Baby Boomers: The most valuable generation?
    If our parents are the Greatest Generation, is it accurate to call the Baby Boomers the Most Valuable Generation?Nielsen thinks so.In a new report in conjunction with marketing firm BoomAgers, Nielsen says Boomers control most of the money, yet ...
  • Android Logo
    Android now 'most desired' smartphone OS
    Follow me on Twitterandon FacebookUntil now, while Android has been outselling iPhones in the U.S., whenever Nielsen did its surveys, the "most desired" smartphone has still been an iPhone. That is no longer the case (barely).Nielsen'...
  • Ratings surprise: Chevrolet Camaro is most-watched Super Bowl commercial
    Ratings surprise: Chevrolet Camaro is most-watched Super Bowl commercial
    Nielsen just dropped a bomb about this year's Super Bowl ads: When it came time to watch Super Bowl commercials, it wasn't the Doritos pug or the Darth Vader commercial that got the most eyeballs.According to Nielsen, the most-watched...
  • The Beatles
    Vinyl albums still selling in 2010 and Beatles still led the pack
    It would seem that vinyl albums are a thing of the past, but somehow, the Beatles are still in the thick of them -- and still the leader in sales.In a review of 2010 released Thursday, Nielsen's SoundScan reported the Beatles were the top...
  • Gaming consoles transcend gaming
    Gaming consoles transcend gaming
    With ad taglines like, “It does about everything” home gaming consoles are advertising themselves as an experience that transcends beyond gaming. From DVD or Blu-Ray playability to video streaming services like Netflix, gaming consoles...