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  • Developing a Public Relations Measurement Program in the Digital Age
    Developing a Public Relations Measurement Program in the Digital Age
    We live in a world that focuses on data and metrics. We like to know exactly what we’re paying for and how it’s benefiting us, which is why developing a good public relations measurement program is important. Measurement is more than...
  • Measuring spoons
    Cooking with kids: measurement
    While tutoring fourth grade students in math this morning, the discussion led to the issue of measurement. It occurred to me that, in a global society such as we live in today, it is not enough for our children to know how to convert units within...
  • Measuring PR
    PR Measurement
    The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The problem with measuring PR with AVEs is that it provides an inaccurate value for PR. There isn’t one specific...
  • PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected.
    The Art and Science of PR Measurement, Part One
    PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of...
  • As all PR professionals know, you can’t improve what you can’t measure, and we’re constantly on a quest to streamline our reporting processes
    PR Measurement Tactics in a Constantly Connected World
    Paul Muret’s recent article in the Harvard Business Review, which explores measurement and buying behavior in our constantly connected world, got me thinking about PR’s role in the B2B landscape. Every day, we draft articles, manage...
  • Is it square feet or square foot?
    When to use 'square feet' and when to use 'square foot'
    Have you ever wondered when to use "square feet" when referring to a measurement and when to use "square foot"? Some people might think the two expressions are used interchangeably. Some people contend that it doesn't...
  • Math in a grocery bag
    Math practice thrives at the grocery store
    For an authentic math experience, take a simple family trip to the grocery store. It is an example of measurement, estimation, money use and quantity in an every day activity.Involve children in making a shopping list. Let children write the list,...
  • heat
    Hot, Hot, Hot! workshop offered August 7, 2012
    Want some cool ways to teach a hot subject? Does going over scientific measuring bore your students? Wish you could combine science methods and measuring to get twice as much covered in one lesson? The Hot, Hot, Hot! professional development might...
  • Pumpkin Patch
    Pumpkins teach math skills
    As adults we are all very familiar with the idea of measurement, and weight, yet, both can be confusing to our children. How do we teach our children to estimate and measure weight? With farmers’ markets, roadside stands, and grocery stores...
  • Twitter stats
    Your audience IS on Twitter [STATS]
    The excuses for not making Twitter part of your marketing strategy read like excuses for not going to the gym."You see, my audience are late adopters." "My industry isn't on there." "People only use Twitter to follow...
  • sci meth 2
    Getting ready for the SAT exams
    Virginia Beach City Public Schools offers free online SAT prep to their high school students. to assist them in preparing for the SAT. Students can request a password or code from their guidance counselors that allows them access to the official...
  • Pumpkins
    Pumpkins teach math skills
    As adults we are all very familiar with the idea of measurement, and weight, yet, both can be confusing to our children. How do we teach our children to estimate and measure weight? With farmers’ markets, roadside stands, and grocery stores...
  • The time for an idea management system is approaching!
    Is now the time for idea management?
    I've spent the last year researching idea management systems because I'm certain every organization that plans on surviving will deploy one. And I'm in the business of helping big companies acquire enterprise solutions. Here's some...
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