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  • SEO Content Writing
    SEO Content Writing Benefits
    SEO copywriting is a technique of crafting fully optimized articles to focus on certain audiences and produce valuable tips that both the audience and search engines programs can comprehend. Well crafted article will boost page ranking and article...
  • SEO and content go together
    Buying fewer online ads? Focus on your content
    Every few years or so, consumers tell us they’re fed up with digital advertising. It’s intrusive, it’s offensive, it’s spammy. Fair enough.Heck, even I get fed up with advertisements, particularly when they try to act like...
  • Oreo
    Brand content marketing: The challenges and pitfalls
    Today brands are expected to provide relevant, personalized and timely content through several channels. The goal is to engage customers like never before. Aligning the company’s ’personality’ and maintaining a consistent and...
  • Digital Hollywood explores transparency for digital content management
    Digital Hollywood features scale and transparency for digital content platforms
    Digital Hollywood is a longtime survivor of conferences featuring the next big thing in the digital world. This year April (April 27 -30), at the Ritz Carlton, Marina del Rey featured nearly 500 speakers and dizzying amount of subjects and issues....
  • DEMO Traction Spring 2015
    Why messaging and marketing are key in growth success
    How to build growth habits in your business? How to create traction in a technology-infused marketplace with thousands of new products and proliferation of startups?Presenters at the DEMO Traction 2015 conference in San Francisco today talked...
  • Content
    Is Content Marketing a Good SEO Strategy?
    If you are active in the internet marketing field then you know that content is king. What exactly doesthis mean? Well, content is the most important aspect of a website or drawing in traffic to a website. Ofcourse this is true. Below we will...
  • Save Time on Social Media Management
    How to Free Up Some of Your Time Managing Your Social Media Campaigns
    Statistics show that the average American spends nearly THREE hours on social media each day! And business owners are no better. We spend about SIX hours a day managing our social media platforms. One thing is clear: social media should not be a...
  • Funneled out? The Digital Era redefines the sales funnel
    Funneled out? The Digital Era redefines the sales funnel
    As 2014 winds down, businesses are busy planning new strategies for the new year. But odds are 2015 comes with the carnage of traditional funnel tactics that have fallen by the wayside of many marketers’ current road to success.Back in the...
  • People are connected to devices everywhere
    3 digital marketing predictions for 2015
    A successful marketing campaign – traditional or digital – must follow trends, and set budgets accordingly. As the fourth quarter comes to an end, that is precisely what marketers are doing. They are dotting the i's and crossing...
  • What marketers are saying about content
    How content marketing can help your business
    Content marketing nurtures relationships. It provides quality information that is relevant to those who are making the buying decisions. It is not “salesy” or obviously promotional.And, according to Social Media Examiner’s 2014...
  • SearchLove Conference San Diego Paradise Point SEO
    SearchLove San Diego: A Recap of Digital Marketing Strategies for 2015
    Inspiration. It's what prompts you to keep a notebook by your bedside in case 3:00 a.m. ideas strike. It's that feeling you get after reading a post from your favorite entrepreneur. Most of all, inspiration is what drives you to do what...
  • Blogging
    Professional services firm's toolkit for online marketing: Blogging (Part II)
    The first article covered the importance of maintaining your company’s blog. If you didn’t read the first article, take a look at it here.Here’s a quick refresher:Blogging is essential to your Professional Services Firm for these...
  • LaptopWork
    Professional online marketing tool #1: An overview of blogging
    As stated previously, this series of articles is designed to help professionals who own their own firms establish their brand online by implementing an effective online marketing campaign. This article will discuss Tool #1, which is blogging.You...
  • Business Management
    Smаll Buѕіnеѕѕ Cоntеnt Mаrkеtіng: A Chесklіѕt
    Smаll buѕіnеѕѕ соntеnt marketing іѕ a mіnеfіеld! (And I get that!) Thе rеаѕоn bеіng іѕ thаt thеrе іѕ a lоt of different tеrmіnоlоgу used, a hоѕt of thіngѕ thаt саn bе іnсludеd and іt ultіmаtеlу lеаvеѕ thе аvеrаgе еntrерrеnеur and small buѕіnеѕѕ...
  • Google Panda Update
    Google's Latest Panda Update: An Action Plan for Small Businesses
    Well, it happened again. Panda 4.0 officially hit the Google search results with their latest update on May 20th. This update is one in a long line from Google that aims to give a boost to websites that have great quality content and weed out thin...
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