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  • Improving Client Communication for a Better Business
    Improving Client Communication for a Better Business
    When was the last time you spoke with your clients about their satisfaction? Active and continuous communication leads to an improved client experience and communication strategies play an integral role in business success. When you establish open...
  • Prevent a Future Crisis by Knowing Your Crisis Potential
    Prevent a Future Crisis by Knowing Your Crisis Potential
    When a crisis happens, you shouldn’t be left wondering how to respond and communicate with your audience. The best crisis communication is well developed and accounts for your company’s crisis potential.Each business is unique. Its...
  • Creating Honest Communication through an Authentic Apology
    Creating Honest Communication Through an Authentic Apology
    We all make mistakes. Businesses are run by humans and we all can make bad decisions, say the wrong things or let our emotions take control when they shouldn’t. But as countless companies, celebrities and public figures have shown us, an...
  • Why Your PR is Failing
    Why Your PR is Failing
    In business, we are constantly challenged and at times, even fail to achieve our goals. But it is important to remember that each misstep gives us the chance to learn and prevent the same problem in the future. PR has continually challenged...
  • 5 Essential Elements of Great PR Writing
    5 Essential Elements of Great PR Writing
    As readers, we know what great writing looks and sounds like. Whether we're reading a novel, article or press release, we recognize that writing has the power to move us both emotionally and mentally. As PR professionals we have to translate...
  • 30 Top Cult Beauty Product Classics
    30 Top Cult Beauty Products
    If it ain’t broke - don’t fix it! These tried and true brands have made it through the test of time and have gained your stamp of approval as cult beauty product. How many of these do you have in your bathroom?Clinique Almost Lipstick...
  • Achieving Social Media Goals through Engaging Content
    Achieving Social Media Goals through Engaging Content
    The relationship between consumers and businesses has changed. Traditional marketing and PR tactics no long generate the results we’re looking for and consumers see right through the hard sell. As a result, we need to change the way we...
  • Crisis Management Planning
    Plan Ahead to Make 2015 a Crisis-free Year
    The New Year gives us all the opportunity to reflect on what we have done and how we would like to change for the better. Most of us make New Year’s resolutions to improve ourselves in preparation for a new and exciting year. This year, let...
  • Huma Gruaz Profile
    Small Business Profile: Huma Gruaz, CEO of Alpaytac Inc.
    Alpaytac President/CEO, Huma Gruaz, has used her creativity to find success in the highly competitive world of marketing and public relations.There is no typical day for Huma Gruaz. Being both a mother and the CEO of Alpaytac, Inc. she seeks to...
  • Mom and Daughter
    What your female customer is trying to tell you
    Beep, beep, beep. The alarm goes off at 5:45am. You hit the snooze button hoping to get 9 more minutes of uninterrupted sleep. Within 3 minutes the kids are up and asking for breakfast, the dog is wagging his tail in your face because he needs out...
  • Developing a Public Relations Measurement Program in the Digital Age
    Developing a Public Relations Measurement Program in the Digital Age
    We live in a world that focuses on data and metrics. We like to know exactly what we’re paying for and how it’s benefiting us, which is why developing a good public relations measurement program is important. Measurement is more than...
  • My Favorite PR People in Tech
    Rick's Picks: My favorite PR people in tech and more
    Not so fast... this is not a "suck up" piece and there is no brown on my nose.While some might rightly so, call this the "ultimate suck up piece," it's not. I've never been one to ask for too many favors or promise what...
  • FARE-published poster for Teal Pumpkin Project supporters
    Teal Pumpkin Project gains national attention
    Have you heard? It’s Halloween. Year after year, it’s the same thing: costumes, pumpkin carving, trick-or-treating.This year, a new tradition has gained national attention thanks to some clever and well-rounded marketing.When trick-or...
  • Baltimore Digital Summit
    When the Media Tweets Back - Panel at the Baltimore Digital Summit Sept 30th
    Silverback Social - the producers of the Nationally recognized Westchester Digital Summit- are hosting the Baltimore Digital Summit on. September 30th, 2014 at the Pier V Hotel in Baltimore.The panel "When the Media Tweets Back" will be...
  • Side-by-Side Comparison
    Email Marketing Service Comparison - Get what you WANT when you WANT it.
    Currently using a service you are unhappy with? This happens to all of us. You feel stuck because you have invested to much time and money into one service, well guess what! No need to feel trapped anymore. Export your data, pick a new platform...
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