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  • Developing a Public Relations Measurement Program in the Digital Age
    Developing a Public Relations Measurement Program in the Digital Age
    We live in a world that focuses on data and metrics. We like to know exactly what we’re paying for and how it’s benefiting us, which is why developing a good public relations measurement program is important. Measurement is more than...
  • My Favorite PR People in Tech
    Rick's Picks: My favorite PR people in tech and more
    Not so fast... this is not a "suck up" piece and there is no brown on my nose.While some might rightly so, call this the "ultimate suck up piece," it's not. I've never been one to ask for too many favors or promise what...
  • FARE-published poster for Teal Pumpkin Project supporters
    Teal Pumpkin Project gains national attention
    Have you heard? It’s Halloween. Year after year, it’s the same thing: costumes, pumpkin carving, trick-or-treating.This year, a new tradition has gained national attention thanks to some clever and well-rounded marketing.When trick-or...
  • Baltimore Digital Summit
    When the Media Tweets Back - Panel at the Baltimore Digital Summit Sept 30th
    Silverback Social - the producers of the Nationally recognized Westchester Digital Summit- are hosting the Baltimore Digital Summit on. September 30th, 2014 at the Pier V Hotel in Baltimore.The panel "When the Media Tweets Back" will be...
  • Side-by-Side Comparison
    Email Marketing Service Comparison - Get what you WANT when you WANT it.
    Currently using a service you are unhappy with? This happens to all of us. You feel stuck because you have invested to much time and money into one service, well guess what! No need to feel trapped anymore. Export your data, pick a new platform...
  • 5 Headlines That Garnered Superstar Attention
    5 Headlines That Garnered Superstar Attention—and How YOU Can Write One Too:
    By Susan HarrowPress release? Complete.Pitch? All set to go.Headline? Let’s not even talk about it…..Business owners across the globe sigh when they hear they have to write a headline—you know, the string of words that goes on...
  • A lot of information and good P.R.
    A lot of information and good P.R.
    People can go on the internet anytime they wish, or turn on the news; just to hear all the bad that is going on in the world. People can either tune the bad out/mental blockage, or not, and if he or she does not; then it can drive a person to be...
  • Girl on Fire
    The Top Way to say NO: Even When The Pressure’s On
    Have you ever said YES to someone, and then instantly wished you hadn’t?Something gripped you inside that made you feel like a part of yourself got stolen that you could never recover again?I may sound a bit overly dramatic, but some YES...
  • 4 Things to say when prospects protest: “It’s Too Expensive."
    4 Things to say when prospects protest: “It’s Too Expensive.”
    By Ann ConveryHave you ever come to the end of a great conversation with a potential customer or client and heard, “I’d love to, butit’s too expensive. I can’t afford it.”Jerri was a skilled coach and trainer,...
  • How to Close a Sale: The Story of 10,000 Shirts
    How to Close a Sale: The Story of 10,000 Shirts
    By Ann ConveryThis story comes from from Thomas Wittof the Thomas Witt Consulting GMBH, Germanycataloging the most amazing sale I’ve ever heard of.The 10,000 Shirt CloseIt was right after Christmas. An elegantly dressedwoman in her late 50s...
  • PR got Social Media?
    Are businesses depending on Social Media or PR?
    A PR’s job is to build your reputation. Today they may need to build their status by being social media savvy. Though they may not all agree.Is it enough to use social networks to build your business?Today we have more ways to reach more...
  • Meb and his ElliptiGo
    Meb Keflezighi trains on a ElliptiGo, why don't you?
    The 39 year old who won the Boston Marathon found a cross-training devise to help strengthen his body. Meb used his ElliptiGo multiple times a week to replace some of the running sessions needed to be a elite marathon runner. By doing this he took...
  • Politifact.com Fact Checking
    The Politics and Business of Fact Checking
    How many times have you read something that you were completely surprised to find out, then later discovered that it was false or based off bad information? This actually happens all of the time, and thanks to the internet, it actually happens...
  • PoweR Plug 2nd Annual PR Conference in Atlanta
    Spark Your Career With Free Tickets to 2014 Power Plug Conference in Atlanta
    Being successful in today's digital society is highly hinged on your ability to get the word out. The Garner Circle PR, offers a unique annual opportunity for accomplished and emerging public relations professionals to meet, mix and learn...
  • The Lincoln MKZ Experience
    Using immersive experiences to engage customers and members of the media
    The days of holding traditional press conferences to spread the word about a company or an event have past. In today’s fast paced digital world, social media and the internet challenge brands and PR professionals to engage audiences in new...