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  • 30 Top Cult Beauty Product Classics
    30 Top Cult Beauty Products
    If it ain’t broke - don’t fix it! These tried and true brands have made it through the test of time and have gained your stamp of approval as cult beauty product. How many of these do you have in your bathroom?Clinique Almost Lipstick...
  • Achieving Social Media Goals through Engaging Content
    Achieving Social Media Goals through Engaging Content
    The relationship between consumers and businesses has changed. Traditional marketing and PR tactics no long generate the results we’re looking for and consumers see right through the hard sell. As a result, we need to change the way we...
  • Crisis Management Planning
    Plan Ahead to Make 2015 a Crisis-free Year
    The New Year gives us all the opportunity to reflect on what we have done and how we would like to change for the better. Most of us make New Year’s resolutions to improve ourselves in preparation for a new and exciting year. This year, let...
  • Huma Gruaz Profile
    Small Business Profile: Huma Gruaz, CEO of Alpaytac Inc.
    Alpaytac President/CEO, Huma Gruaz, has used her creativity to find success in the highly competitive world of marketing and public relations.There is no typical day for Huma Gruaz. Being both a mother and the CEO of Alpaytac, Inc. she seeks to...
  • Mom and Daughter
    What your female customer is trying to tell you
    Beep, beep, beep. The alarm goes off at 5:45am. You hit the snooze button hoping to get 9 more minutes of uninterrupted sleep. Within 3 minutes the kids are up and asking for breakfast, the dog is wagging his tail in your face because he needs out...
  • Developing a Public Relations Measurement Program in the Digital Age
    Developing a Public Relations Measurement Program in the Digital Age
    We live in a world that focuses on data and metrics. We like to know exactly what we’re paying for and how it’s benefiting us, which is why developing a good public relations measurement program is important. Measurement is more than...
  • My Favorite PR People in Tech
    Rick's Picks: My favorite PR people in tech and more
    Not so fast... this is not a "suck up" piece and there is no brown on my nose.While some might rightly so, call this the "ultimate suck up piece," it's not. I've never been one to ask for too many favors or promise what...
  • FARE-published poster for Teal Pumpkin Project supporters
    Teal Pumpkin Project gains national attention
    Have you heard? It’s Halloween. Year after year, it’s the same thing: costumes, pumpkin carving, trick-or-treating.This year, a new tradition has gained national attention thanks to some clever and well-rounded marketing.When trick-or...
  • Baltimore Digital Summit
    When the Media Tweets Back - Panel at the Baltimore Digital Summit Sept 30th
    Silverback Social - the producers of the Nationally recognized Westchester Digital Summit- are hosting the Baltimore Digital Summit on. September 30th, 2014 at the Pier V Hotel in Baltimore.The panel "When the Media Tweets Back" will be...
  • Side-by-Side Comparison
    Email Marketing Service Comparison - Get what you WANT when you WANT it.
    Currently using a service you are unhappy with? This happens to all of us. You feel stuck because you have invested to much time and money into one service, well guess what! No need to feel trapped anymore. Export your data, pick a new platform...
  • 5 Headlines That Garnered Superstar Attention
    5 Headlines That Garnered Superstar Attention—and How YOU Can Write One Too:
    By Susan HarrowPress release? Complete.Pitch? All set to go.Headline? Let’s not even talk about it…..Business owners across the globe sigh when they hear they have to write a headline—you know, the string of words that goes on...
  • A lot of information and good P.R.
    A lot of information and good P.R.
    People can go on the internet anytime they wish, or turn on the news; just to hear all the bad that is going on in the world. People can either tune the bad out/mental blockage, or not, and if he or she does not; then it can drive a person to be...
  • Girl on Fire
    The Top Way to say NO: Even When The Pressure’s On
    Have you ever said YES to someone, and then instantly wished you hadn’t?Something gripped you inside that made you feel like a part of yourself got stolen that you could never recover again?I may sound a bit overly dramatic, but some YES...
  • 4 Things to say when prospects protest: “It’s Too Expensive."
    4 Things to say when prospects protest: “It’s Too Expensive.”
    By Ann ConveryHave you ever come to the end of a great conversation with a potential customer or client and heard, “I’d love to, butit’s too expensive. I can’t afford it.”Jerri was a skilled coach and trainer,...
  • How to Close a Sale: The Story of 10,000 Shirts
    How to Close a Sale: The Story of 10,000 Shirts
    By Ann ConveryThis story comes from from Thomas Wittof the Thomas Witt Consulting GMBH, Germanycataloging the most amazing sale I’ve ever heard of.The 10,000 Shirt CloseIt was right after Christmas. An elegantly dressedwoman in her late 50s...
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