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  • Quick, what's the worst possible brand name in the world?
    Quick, what's the worst possible brand name in the world?
    What's the absolutely worst, most repulsive brand name you could possibly think of? Well, an ice cream cone manufacturer named M. V. F. Products in India already thought of it. "Indian ice cream lovers are putting their favorite treat in...
  • EPA Administrator McCarthy testfies on 2016 funding needs
    EPA announces Clean Water Rule to protect water resources
    On Wednesday the Environmental Protection Agency and the Army Corps of Engineers released the Clean Water Rule to help clarify the Clean Water Act in order to ensure that the nation’s water resources are protected for our present generations...
  • Online reputation
    Your online reputation is your first impression
    Consumers are increasingly turning to the internet, social media and online reviews before making a purchase or signing up for service. It's great that so much information is freely available, but this also means that a single bad comment or...
  • Why this summer's a good time to get sick in Phoenix or Austin
    Why this summer's a good time to get sick in Phoenix or Austin
    What you have to go through just to see a doctor for the first time can be enough to make you sick. At least that's what health care consultant firm Merritt Hawkins found when they phoned doctors' offices throughout 15 metropolitan areas...
  • Online Marketing | YouTube
    Video Marketing- Using You Tube
    You may wonder how some companies attract so many views on YouTube. It might look easy and for some it can be but there are some things to keep in mind when attracting traffic to your company and website using YouTube.YouTube is a great way to...
  • Ramp up your business
    What to do to ramp up your small business
    Starting a business is simple, but building a business is the hard-work. Serious business owners are, on the look out for resources, online tools, a reliable team, and money, to keep their vision moving forward. Developing an idea into a business...
  • An update on American Apparel: Labor lawsuits dismissed
    An update on American Apparel: Labor lawsuits dismissed, former CEO sued
    As the company is moving forward and making its transition to new CEO Paula Schneider, and changes to the overall brand, American Apparel is still trying to shake off its past, namely the controversy surrounding ousted founder and former CEO Dov...
  • Influencer Marketing
    Using Influencer Marketing to Amp Up Your Business
    Influencer Marketing is a great strategy to amplify and grow your business. The concept is simple: market to a very select group of people who influence the decisions of your buyers. These can be individuals such as bloggers, consultants, industry...
  • governance
    MetricStream holds important conference in D.C. area
    The economy continues to be discussed inside the Beltway with theMetricStream'sGRC Summit, heldat the Ritz Carlton - Pentagon City in Arlington, Virginia. The GRC Summit continues to be the industry’s foremost conference for Governance,...
  • missing ther target
    How 54 percent of mobile ads waste retailers' money
    It's bad enough that most digital ads online (56.1 percent) go totally unseen by human eyes – even by the industry's incredibly low visibility standard of 50 percent of the pixels appearing on screen for all of one second. What's...
  • Digital Ecosystem
    Leveraging workflow efficiency in building a healthy digital ecosystem
    In the natural world, scientists use the term “ecosystem” to describe the way living organisms interact with non-living components. The living organisms include plants, animals, and microbes. The non-living components include soil,...
  • Rotted Door
    Business Sense: Dealing with the emotional client
    I've had some unusual experiences working with interesting people in my construction tenure. Expecting the unexpected has become my mantra. What I do really isn't a job, it's a service; a hand-holding service to those embarking on a...
  • To save the economy, we must save ourselves by helping each other
    To save the economy, we must save ourselves by helping each other
    The economy is the responsibility of us all to ensure that America and its people thrive and prosper overall for now and generations to come. We must all think on the part that we each can play daily as a “scratch my back and I will scratch...
  • Leadership Redefined: What Are You Waiting For?
    Leadership Redefined: What Are You Waiting For?
    The world of business is changing fast, and so are the characteristics of those who are and will become memorable leaders. If you are wondering what those traits are and how you can adapt, Herminia Ibarra’s new book published by Harvard...
  • neuroscience
    Sophisiticated neuroscience research 'discovers' what ad writers always knew
    Talk about killing flies with an elephant gun. Nielsen, the audience research company, put together a consumer neuroscience group to help advertisers learn how to "break trough the clutter" of "competing messages constantly fighting...
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