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  • H&M heads to the Boynton Beach Mall
    H&M heads to the Boynton Beach Mall
    Fashionistas have been patiently waiting as Boynton Beach Mall,located at 801 N. Congress Avenue in Boynton Beach, announced some incredible news not too long ago. One of the hottest retailers around the globe is getting ready to open their 24th...
  • Have it Your Way and Pay: Managing Customer Expectations
    From Free to Extravagant: How Sheraton Motivates Customer Behavior
    What do consumers expect from a brand? That is up to the brand to define, whether intentionally or accidentally. At Four Points by Sheraton, the hotel has an intentional touchpoint that clearly manages their guests' expectations: a simple in...
  • any bran muffins?
    The one thing with the power to wreck anyone’s brand
    As children, we were all taught to ignore what people said about us. We were encouraged to be ourselves, and to not allow others to dictate or define who we are. Things have changed! Everyone seems to be ultra-focused on their brand, brand...
  • Bare Essentials
    Bare Essentials
    I absolutely love the creative process of bringing a storyboard to life. But the success and beauty of a fashion spread coming together by a creative team that works tirelessly to pull everything together. I recently had the pleasure of working...
  • Is religion a bad brand
    Is religion a bad brand
    A vast majority of people consider themselves to be religious, just not institutionally religious. You need to have a place to get your spiritual answers to your spiritual questions. 25-percent of the youth who said they were Christian, now claim...
  • Pro Professional Photographer George DeLoache
    Elite Pro Photographer George DeLoache on the importance of branding
    Quality and cost are two factors that affect price and they relate directly to the perception of your brand. Early on in my photography career I offered low price point portraits and for the most part I made a small fortune at it. The downside was...
  • 7 Social Media Mistakes for Businesses
    Seven Mistakes Your Business Might Be Making on Social Media
    We all know the importance of running effective marketing campaigns on social media. Unfortunately, with all the strategies and information out there, sometimes businesses get it wrong. The best and brightest social media campaigns can go down in...
  • Early adopters and brand advocates are waiting for you
    How to generate more early adopters and brand advocates in the new social world
    The best business growth today is about "farming" early adopters and brand advocates. As long as a product or service upholds its brand promise, early adopters will respect its value. Truly innovative products that require a strong and...
  • The Newsletter is all over St. Louis
    How to build your brand and become an overnight marketing success
    Let's say for sake of argument you are trying to be the best hip hop artist, model, ego maniac or business mogul possibly. Unfortunately, you do not have that right tool, to get you where you need to grow.You can shell out thousands of dollars...
  • Wedding Colson Griffith Prints On Site with DPN DS40
    Using your DNP Dye-Sub Printer to impact your clients events
    Good images and photography is only the beginning. Great overall photography is creating an experience that your clients value and appreciate. As a professional you have to know that your photography experience is just as valuable as the product...
  • Understanding Desire in Advertising
    Understanding desire in advertising
    Desire: Sparked by imagination and fueled by postponement. How do we understand consumer desire in an age where accessibility has left little to the imagination and ensured instant gratification?The subject of desire in consumption can be divided...
  • To highlight skills use all company inforamation possible
    Your resume is not exceptional
    You must invest yourself if you expect to express yourself on your resume! I received a message from a childhood friend asking me to 'make her resume exceptional'. Hmmm, just how do we get an exceptional resume when, we in fact, have not...
  • A Fashionable Fete
    A Fashionable Fete
    Jolie Bensen Hamilton and Sarah Elizabeth Dewey, the New Orleans design team that launched the Jolie and Elizabethclothing line (JE) only four short years ago are celebrating a business milestone as the brand has manufactured its 10,000th dress....
  • How the World Sees You
    How the World Sees You review
    How the World Sees You by Sally Hogshead offers a new approach to personality analysis. Well-known tools such as Myers-Briggs look at how the individual sees the world. Hogshead holds up a mirror (literally-there is one on the cover of her book)...
  • Hello Kitty is not a cat - interview with reporter who started worldwide debate
    Hello Kitty is not a cat - interview with reporter who started worldwide debate
    Hello Kitty is NOT a cat? Really?! In recent days, people from around the world have expressed shock as they found out Hello Kitty is not a cat from articles or TV news reports quoting "Hello Kitty is not a cat, plus more reveals before her L...
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