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  • Claudia Boekel, Chair of the IOC Athlete’s Commission, at IOC Executive Board meeting in Rio de Janeiro  February 26, 2015
    IOC to boost athlete and team sponsors with new policies
    The slogan “Athletes First” has had a challenge over the years from confusion over the guidelines for advertising featuring Olympic athletes, coaches and other participants during the Olympic Games. Commonly referred to as “Rule...
  • Budweiser
    Budweiser Super Bowl Ad Good for Bud: Great for Craft Brewers
    This article is contributed by Rob J Day. He is a Bostonian and an authority on craft beer. He's tried and rated over 2,300 unique beers and counting and he's traveled to hundreds of breweries and beer bars. Now he's here to examine...
  • Daniel Burrus
    Adaptive Ads Get Personal
    Remember the scene in Minority Report when Tom Cruise’s character walks through a mall and is hailed by ads that recognize him and speak to his specific desires and concerns?Those interactive, all-knowing, perfectly-tailored ads are a...
  • GoDaddy spot pulled after protests from animal lovers
    GoDaddy pulls Super Bowl spot after viewers protest implied animal abuse
    GoDaddy announced Tuesday night, Jan. 27, that it would be pulling a planned Super Bowl ad titled “Journey Home” from the game and replacing it with another commercial after viewers were outraged. A petition was filed on
  • Weighing pros and cons
    FDA to study shorter risk disclosures for TV drug ads
    In a move that could dramatically change the way pharmaceutical products are marketed to the public, the FDA will undertake a study aimed at determining whether a "limited risk plus disclosure" policy yields better public understanding...
  • Teens drinking beer
    TV alcohol ads tied to underage drinking
    A new study from Dartmouth College adds to the evidence that TV alcohol advertisements contribute to problem drinking in underage teens. The research, published in the Jan. 19 online issue of JAMA Pediatrics, looks at the alcohol industry and the...
  • Bud Light Announced Their Super Bowl Plans for 2015
    Advertisers snatch up 95% of Super Bowl ads for 2015
    With only a few weeks left, sports fans are ecstatic for Super Bowl XLIX. However, sports fans are not the only ones who are ready to jump out of their seats. Advertisers have been busy buying up placements for the big game. Reported today, NBC...
  • Mom and Daughter
    What your female customer is trying to tell you
    Beep, beep, beep. The alarm goes off at 5:45am. You hit the snooze button hoping to get 9 more minutes of uninterrupted sleep. Within 3 minutes the kids are up and asking for breakfast, the dog is wagging his tail in your face because he needs out...
  • Roy Edward Arevalo, Jr
    Police use new successful weapon to find crime suspects with billboard campaigns
    Wanted posters, in the form of outdoor billboard signs, have cropped up across America to help law enforcement and Crime Stoppers programs arrest more criminals. These public service advertisements are another weapon in the arsenal of tools for...
  • Judge refuses to dismiss lawsuit against Facebook for scanning private messages
    Judge refuses to dismiss lawsuit against Facebook for scanning private messages
    On December 23, 2014, U.S. District Judge Phyllis Hamilton in Oakland, California denied Facebook's bid to dismiss a class action lawsuit, accusing the company of violating user privacy by scanning the content of private messages for...
  • Tips to Attract More Visitors to Your Site
    Tips to Attract More Visitors to Your Site
    One of the key aspects of marketing for any business with a website is how to attract more potential customers to that site. In fact, today's businesses spend an inordinate amount of time trying to strategize how to increase the number of...
  • StackAdapt Introduces Native Online Advertising Technology
    StackAdapt Disrupts Landscape With Native Advertising
    The world of online advertising , for both the advertisers and publishers who host the ads on their web pages, the challenge with online advertising, is to make the ads relevant to visitors. There are billions of people visiting billions of...
  • Lingard
    Drone captures Grandma Mandy Lingard sunbathing in g-string
    The controversy about the use of drones to take unrequested photos continued this week when Mandy Lingard of Mt. Martha, Australia was caught topless by a drone. The drone’s photo of Lingard, a mother of three as well as a grandmother, ended...
  • Cognitive dissonance and consumer behavior
    Cognitive dissonance and consumer behavior
    They say it’s unwise to make permanent decisions based on temporary feelings. Advertising as an industry though, hinges on consumers making long-lasting purchase decisions based on fleeting emotions and impulses.As with all choices, consumer...
  • Mobile Ads Can Pay Off
    Time sensitive projects, mobile ads can pay off
    Many CPAs advertise using traditional methods such as community newsletters and perhaps a coupon mailer. Local radio shows are good venues; particularly drive-time shows that can boast loyal listeners but can also get quite expensive. Networking...