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  • Weighing pros and cons
    FDA to study shorter risk disclosures for TV drug ads
    In a move that could dramatically change the way pharmaceutical products are marketed to the public, the FDA will undertake a study aimed at determining whether a "limited risk plus disclosure" policy yields better public understanding...
  • Teens drinking beer
    TV alcohol ads tied to underage drinking
    A new study from Dartmouth College adds to the evidence that TV alcohol advertisements contribute to problem drinking in underage teens. The research, published in the Jan. 19 online issue of JAMA Pediatrics, looks at the alcohol industry and the...
  • Bud Light Announced Their Super Bowl Plans for 2015
    Advertisers snatch up 95% of Super Bowl ads for 2015
    With only a few weeks left, sports fans are ecstatic for Super Bowl XLIX. However, sports fans are not the only ones who are ready to jump out of their seats. Advertisers have been busy buying up placements for the big game. Reported today, NBC...
  • Mom and Daughter
    What your female customer is trying to tell you
    Beep, beep, beep. The alarm goes off at 5:45am. You hit the snooze button hoping to get 9 more minutes of uninterrupted sleep. Within 3 minutes the kids are up and asking for breakfast, the dog is wagging his tail in your face because he needs out...
  • Roy Edward Arevalo, Jr
    Police use new successful weapon to find crime suspects with billboard campaigns
    Wanted posters, in the form of outdoor billboard signs, have cropped up across America to help law enforcement and Crime Stoppers programs arrest more criminals. These public service advertisements are another weapon in the arsenal of tools for...
  • Judge refuses to dismiss lawsuit against Facebook for scanning private messages
    Judge refuses to dismiss lawsuit against Facebook for scanning private messages
    On December 23, 2014, U.S. District Judge Phyllis Hamilton in Oakland, California denied Facebook's bid to dismiss a class action lawsuit, accusing the company of violating user privacy by scanning the content of private messages for...
  • Tips to Attract More Visitors to Your Site
    Tips to Attract More Visitors to Your Site
    One of the key aspects of marketing for any business with a website is how to attract more potential customers to that site. In fact, today's businesses spend an inordinate amount of time trying to strategize how to increase the number of...
  • StackAdapt Introduces Native Online Advertising Technology
    StackAdapt Disrupts Landscape With Native Advertising
    The world of online advertising , for both the advertisers and publishers who host the ads on their web pages, the challenge with online advertising, is to make the ads relevant to visitors. There are billions of people visiting billions of...
  • Lingard
    Drone captures Grandma Mandy Lingard sunbathing in g-string
    The controversy about the use of drones to take unrequested photos continued this week when Mandy Lingard of Mt. Martha, Australia was caught topless by a drone. The drone’s photo of Lingard, a mother of three as well as a grandmother, ended...
  • Cognitive dissonance and consumer behavior
    Cognitive dissonance and consumer behavior
    They say it’s unwise to make permanent decisions based on temporary feelings. Advertising as an industry though, hinges on consumers making long-lasting purchase decisions based on fleeting emotions and impulses.As with all choices, consumer...
  • Mobile Ads Can Pay Off
    Time sensitive projects, mobile ads can pay off
    Many CPAs advertise using traditional methods such as community newsletters and perhaps a coupon mailer. Local radio shows are good venues; particularly drive-time shows that can boast loyal listeners but can also get quite expensive. Networking...
  • Understanding Desire in Advertising
    Understanding desire in advertising
    Desire: Sparked by imagination and fueled by postponement. How do we understand consumer desire in an age where accessibility has left little to the imagination and ensured instant gratification?The subject of desire in consumption can be divided...
  • Public Service Advertising TV network to launch in early 2015
    Public Service Advertising TV network to launch in early 2015
    The world’s first Public Service Advertising Television Network (PSAN) is one step closer to reality a spokesman for the project said on Thursday, an endeavor that would thrust public service advertising (PSA) into the realm of entertainment...
  • New McDonald's slogan 'lovin' beats hatin': Super Bowl commercial sinks
    New McDonald's slogan 'lovin' beats hatin': Super Bowl commercial sinks
    A new McDonald's slogan of "lovin' beats hatin'" is getting some sharp criticism. The new phrase, believed to be aired during Superbowl 2015, isn't doing what it's intended in an overhaul of the fast-food chain's...
  • Mozilla New Tab Page
    Mozilla to introduce ads that put the user first
    Mozilla is a non-profit technology organization that prides itself on putting the user first. In early 2013, the company even enforced a block on third-party advertising within its Firefox browser, which caused some uproar and many questions.But...