Flip camcorder
In a recent article we looked at the increasing importance of online video to marketers and publishers. You probably recognize YouTube, a free video-sharing platform, which was bought by Google for $1.65 billion in 2006. You Tube is open to anyone, from politicians to makeup artists. If you are a marketer who wants to capture the advertising power of online video in a more targeted way, take a look at these three companies.
Fliqz
Fliqz was founded in 2005 and is based in Emeryville CA. The company offers a video platform for marketers, who use it for advertising or education purposes. Fliqz CEO Benjamin Wayne says his company is not involved in the creation of video, but focuses on managing video assets and driving more traffic for their customer companies thru search engine submission. Fliqz offers video analytics such as number of views, times shared and times posted elsewhere on the web.
Mr. Wayne says video will soon be commonplace on cell phones. His company plans to expand to mobile platforms, online publishers and international markets.
Ooyala
Ooyala, which means cradle in Telugu, a southern Indian language, enables content providers and publishers to offer targeted video to their users. Ooyala offers their platform as a service. The company offers a full-service platform including analytics, video management, syndication, and integration with ad networks.
Ooyala announced Jay Fulcher as their new CEO on August 11. Co-founder and previous CEO Bismarck Lepe is reported to have encouraged the search for a new CEO, although such claims have not been validated.
Wistia
Wistia is a video marketing and sales application. According to Wistia, their video analytics can help a company better gauge a prospect’s interest and accelerate the sales cycle. Wistia recently launched its video heatmap solution, which helps companies identify how much a video engages a user, and what interests users most.
Video on the cheap with these camcorders
Comments
www.getbesthere.com
very good news, i like this very much,every morning i wait for news here
www.getbesthere.com
very good news, i like this very much,every morning i wait for news here
VideoBloom (www.videobloom.com) is also an excellent video platform. They are an end-to-end solution and help business with every step of the online video process including video production, video management, video seo and video monetization.
If you’re interested in an HTML5 video platform, you should look into Brightcove. They simplify the delivery so one piece of code can deliver a flash video or HTML5 video depending on the device being used. Plus they’re having a free trial now! You can check it out at http://www.brightcove.com.
There are other Online Video Platforms such as DaCast. It is the first online video platform with a complete SaaS (Streaming as a Service) approach. It offers a complete suite of features offered through cloud computing that include high definition broadcasting and paywall integration. With DaCast you can monetize your content in many ways!!
For a free signup go to http://www.dacast.com now!!
Got something to say?
Examiner.com is looking for writers, photographers, and videographers to join the fastest growing group of local insiders. If you are interested in growing your online rep apply to be an Examiner today!