Forrester Research has released the US IT Market Outlook: Q4 2008. They remain optimistic–or at least not pessimistic–in foreseeing the near future. Forrester doesn’t see the 15% to 20% decline from the 2001 to 2002 tech downturn.
Forrester believes the recession will last into mid-2009 and anticipates declines in real GDP of up to 3.6% per quarter. So purchases of IT goods and services from US business and government will drop from 4.1% growth in 2008 to 1.6% in 2009.
Some other key findings related to industry growth:
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Data from Q3 2008 indicated US revenues of large vendors down by 2%.
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Continued declines are anticipated for computer equipment purchases in Q4 2008 and the first half of 2009.
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Little or no growth is anticipated in communications equipment and IT services.
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Software growth will slow to as little as 2% in coming quarters.
Table of contents:
The US Recession Is A Reality, With Tech Purchases Slowing Sharply
The Causes Of The Recession And Recovery, With Industry Winners And Losers
Q3 2008 IT Purchases Data Shows Tech Winners And Losers So Far
Recommendations:
Recession Is Here, Don’t Panic; Except Hardware, Growth Will Slow, Not End
For more tech marketing trends, visit www.q2marketing.com.
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