September. Ah, summer is behind us, and unless you're busy crunching on end-of-fiscal-year government proposals and delivery, you probably had a chance to catch your breath and give some thought to how your marketing programs will help your company finish out 2008 with a bang! Consider the power of referral marketing.
Are you getting as many referrals as you would like? A better question is: are you getting as many qualified referrals as you would like? It’s always surprising how many firms are disappointed in the quality of referral business they receive. But there’s good news here. And as is often the case, it’s made possible by marketing.
Referrals aren't accidental. They take solid strategy and well executed tactics.
Here’s the formula for receiving quality referrals:
- Provide excellent service and/or products
- Stay at the top of prospects’ minds
- Enjoy good relationships
- Provide motivation
- Receive high value, sustainable referrals
Your company should be getting lots of referrals. If you don’t have a program in place that’s working for you, now’s the time to begin implementing.
Check back later this week for tips in this three-part series on how to reap the measurable returns in your referral marketing.
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