Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others.
To help shatter...
Becky Sheetz-Runkle is a tech marketing expert. She's co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she's committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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