A Teavana Specialty Tea - photo by Teavana
According to the Atlanta Business Chronicle, Teavana, a specialty tea shop founded in Atlanta in 1997, leads the nation in specialty tea and tea products. With its current ownership of 110 stores, Teavana is projected to grow to as many as 500 over the next five years.
All of its stores are corporate owned—no franchises here. In the Atlanta metro area alone Teavana has five stores, at Lenox Square Mall and Phipps Plaza in Buckhead, Perimeter Mall on Ashford Dunwoody, Mall of Georgia in Buford, and North Point Mall in Alpharetta.
Opening the Doors to Health, Wisdom & Happiness
Over the past 12 years, Teavana has built its brand on a three-pronged strategy: developing a team of talented leaders and staff, offering only gourmet teas with rich flavors and superior health benefits, and carrying high quality authentic tea products from Japan, South Korea and China.
As implied by its tagline and name, Teavana seeks to create a “heaven of tea” or tea nirvana in each of its stores by encouraging a positive, healthy outlook that opens the doors to health, wisdom and happiness for all who enter. Teavana’s staff or trained “teaologists” help customers choose from 110 different teas to find those best suited to their palettes.
A force to be reckoned with in the specialty tea trade
According to market research, the tea industry is growing by leaps and bounds and is expected to top $15 billion by 2012. A major cash infusion from high profile investors four years ago helped to fuel Teavana’s growth, causing it to become a force to be reckoned with in the specialty tea trade which includes premium gourmet, organic, fair trade and estate grown teas. Look for it to cash in on tea industry growth starting with 40 more stores by the end of 2010.
Read the full story:
Tea time: Teavana leading national surge in specialty tea shops
For more information:
Find a Teavana store in your area
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