When H&M announced that it would follow its Matthew Williamson collaboration with a shoe & apparel collection from celeb fav Jimmy Choo, fashionistas rejoiced. Unfortunately, the line is only available in H&M stores, which for many in the U.S. (including San Antonio) makes acquiring the goods extremely difficult. This isn't to say that shoppers lucky enough to have an H&M in their area will fare any better.
The fashion forward retailer is expecting such a large turn out on November 14th that a wristband system was created for the fashion faithful who'll no doubt start lining up 24 hours in advance.
This is how it works:
The first 160 people in line will receive a bracelet which will give you a specific time to shop the designated area. The bracelet is only required to shop the women's shoe, handbag & accessories area. The men's collection and women's apparel is free to shop without a band. If you can't make it before opening hours, not to worry. The special designated areas will be open to all customers two hours later. Of course, the demand for the collection is so high that not even those donning the coveted bracelets are guaranteed to snag any Jimmy Choo for themselves.
If you're the lazy sort who's thinking.."No worries, i'll catch it on eBay"..we say to you "GOOD LUCK!!". To avoid unfair resaling or hoarding, H&M is also capping all purchases by allowing only one per product and only one size of that product per customer. This is a great idea that gives more of us a chance to shop the Choo shoe and handbags. However, with prices starting at just $69, expect to see BFFs fighting UFC-style in the parking structure as greed crushes their buddy system!
For more info, visit: HM.com Also, check out the Jimmy Choo for H&M Mood Board competition on Facebook where one lucky winner will win first place in line!
Read more on other designer collaborations:
- Target taps Jean Paul Gaultier for its Designer Collaboration series
- RODARTE to be next in Target GO:International series
- A first look at the new 'Anna Sui for Target' line
- Big designer brands at budget retailers this fall
Comments
I may be willing to wait in the crazy lines if it means I can get my hands on those thigh high boots!
Sigh; DC doesn't have any H&M stores that carry the collection! The star clutch is pretty darn awesome though....
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