Startups focus on hard work. However, working hard without defined objectives and built in metrics to monitor your progress means everyone working hard in the company will look like hamsters on wheels to the outside world - and investors. At...
Jo White is co-founder of Boulder-based startup scribetribe.us. Jo moved to Boulder in 2008 from Sydney, Australia, and she is one of 75 founders working in The Founder Institute's TheFunded incubator program. Jo is also undertaking graduate research at the University of Colorado at Boulder with a full TA appointment. She is a proud mother of four children. Visit Jo's blog,follow her on twitter or contact her by email at this address.
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