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Business & Finance | February 6, 2010

Sports Business 101: How many people watch the Super Bowl?

Josh Lobdell's photo
Sports Business Examiner
Super Bowl Network Rating Viewers Matchup
NBC 42.0 98,732,000 Steelers V Cardinals
FOX 43.1 97,448,000 Giants V Patriots
CBS 42.6 93,184,000 Colts V Bears
ABC 41.6 90,745,000 Steelers V Seahawks
FOX 41.1 86,072,000 Patriots V Eagles
CBS 41.4 89,795,000 Patriots V Panthers
ABC 40.7 88,637,000 Buccaneers V Raiders
FOX 40.4 86,801,000 Patriots V Rams
CBS 40.4 84,335,000 Ravens V Giants
ABC 43.3 88,465,000 Rams V Titans
FOX 40.2 83,720,000 Broncos V Falcons
NBC 44.5 90,000,000 Broncos V Packers
FOX 43.3 87,870,000 Packers V Patriots
NBC 46.0 94,080,000 Cowboys V Steelers
ABC 41.3 83,420,000 49ers V Chargers
NBC 45.5 90,000,000 Cowboys V Bills
NBC 45.1 90,990,000 Cowboys V Bills
CBS 40.3 79,590,000 Redskins V Bills
ABC 41.9 79,510,000 Giants V Bills
CBS 39.0 73,852,000 49ers V Broncos
NBC 43.5 81,590,000 49ers V Bengals
ABC 41.9 80,140,000 Redskins V Broncos
CBS 45.8 87,190,000 Giants V Broncos
NBC 48.3 92,570,000 Bears V Patriots
ABC 46.4 85,530,000 49ers V Dolphins
CBS 46.4 77,620,000 Raiders V Redskins
NBC 48.6 81,770,000 Redskins V Dolphins
CBS 49.1 85,240,000 49ers V Bengals
NBC 44.4 68,290,000 Raiders V Eagles
CBS 46.3 76,240,000 Steelers V Rams
NBC 47.1 74,740,000 Steelers V Cowboys
CBS 47.2 78,940,000 Cowboys V Broncos
NBC 44.4 62,050,000 Raiders V Vikings
CBS 42.3 57,710,000 Steelers V Cowboys
NBC 42.4 56,050,000 Steelers V Vikings
CBS 41.6 51,700,000 Dolphins V Vikings
NBC 42.7 53,320,000 Dolphins V Redskins
CBS 44.2 56,640,000 Cowboys V Dolphins
NBC 39.9 46,040,000 Colts V Cowboys
CBS 39.4 44,270,000 Chiefs V Vikings
NBC 36.0 41,660,000 Jets V Colts
CBS 36.8 39,120,000 Packers V Raiders
CBS,NBC* 22.6/18.5

26,750,000, 24,430,000

 Packers V Chiefs

*To satisfy the AFL and NFL TV contracts the first Super Bowl was simulcast on both NBC, CBS

Each Ratings Point eguals 1% of all TV's in the United States

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Sports Business Examiner

Josh is a lifelong sports fan who is currently working on his business degree, so it seemed only natural for him to start writing a column...

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