Marketing Transformers: More Than Meets Your R.O.I.
The Rochester Chapter of the American Marketing Association (RAMA) is getting ready to launch another dynamic year of events designed for marketing professionals in the community. This is my second year now on the RAMA board and I’ve been very busy lately helping to kick-start the new season.
Each year RAMA selects a theme towards which to focus its various events and Special Interest Groups (SIGs). This year’s chosen theme is “Marketing Transformers: More than meets Your R.O.I.” and will feature events designed to transform each of us marketing professionals, our careers, and organizations. RAMA will be featuring companies and thought leaders who are at the cutting edge of marketing and employing the latest technologies and emerging media including mobile and social media marketing.
Last year’s theme was Marketing 3.0 which mainly focused on social media marketing and included some great presenters such as Professor Neil Hair from R.I.T. who spoke about the Web 3.0 Movement and Marketing Trends for 2010 along with social media leader Dana VanDen Heuvel on Web 3.0 for Sales and Marketing.
This year’s new season will kick-off with “Ring-Ka-Ching – Mobile Marketing: What You Need To Know” which is taking place this coming Tuesday, Sept. 15, with a luncheon at Mario’s Italian Steakhouse in Brighton. Dan Miller, Vice President of Neighborhood America, and former President and CEO of MOVO Mobile, will be coming up to Rochester to deliver an informative presentation with us on how to extend a company’s advertising and marketing strategy to the mobile platform
Dan brings an extensive background in mobile technology, but also an unparalleled vision of the social networking industry and its application to interactive community management. He will share best practices and some real world examples to give attendees a good position from which to start.
Dan has invited us all to introduce ourselves to him prior to the event by texting "DanM" to "247365". You can register online here on the RAMA website. So this is an exciting event that you won’t want to miss. Hope to see you there and make sure to say hello to me as well!
Comments
Good information on mobile marketing. We have been implementing mobile campaigns for retails stores and seems like people are looking for more than just sms marketing, mobile website with click-2-buy (mcommerce) store will add value to mobile eco chain. Beyond direct response, let customer really interact with brand and do something more usable.
randhir@wire2air.com
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