Mike Driehorst

Toledo Tweetup Dec. 8

I mentioned in my initial post about being a founding member of Social Media Breakfast-Toledo. While we are done with the typical, Friday morning, educational events for the year, we're not completely done with networking events. We...

ABC's Castle using social media to extend fans' experience

If you're on Twitter and/or Facebook and a fan of ABC TV's Castle show, you already know what I'm talking about. If not, check it out. The creators around Castle are using social media to extend...

How to create a Facebook Page

One of the great things about social media marketing is the abundance of free or cheap technology. You can create a blog, a Twitter account, sign up on a discussion board and do a host of other social media activities...

Toledo Social Media Q&A with...ToledoTalk.com's JR

In trying to provide value as the Toledo Social Media Examiner, I want to highlight some of the pioneers and notable names in social media in the area. I've contacted several with some questions, and plan to contact several...

Socializing your PR efforts

In today's PR and media relations, your main focus is still the media -- whether that be traditional, offline or social media, online. However, the benefit of today's public relations is that you have the side-benefit opportunity...

Monitoring is a foundation of social media marketing

I've never said that companies and associations need to be active in social media marketing -- though that's becoming harder and harder to say with each passing year.I have always said that companies and association do need...

Think local when you think social media

With many big corporate names involved in social media marketing -- from the likes of Ford and GM, to Dell, McDonald's and Zappos -- it's easy to think that you need to be national to consider social media marketing.But...

Toledo is getting social - whether you like it or not

A social media wave continues to roll over Toledo and the surrounding area in Northwest Ohio and Southeast Michigan.More than 35 people watched and viewed Charlie Wollborg talk about the “business power tools” of social media at...

Toledo Tweetup Dec. 8

ABC's Castle using social media to extend fans' experience

How to create a Facebook Page

Toledo Social Media Q&A with...ToledoTalk.com's JR

Socializing your PR efforts

Monitoring is a foundation of social media marketing

Think local when you think social media

Toledo is getting social - whether you like it or not

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