A couple of weeks ago, I had the privilege of attending the Mobile Marketing Association (MMA) conference at the Waldorf Astoria in New York City. Having been a member and speaker at the conference a few years ago, it is wonderful to see how the association has evolved into a robust, global entity. With that being said, at this year’s conference, I had the opportunity to engage with start ups as well as established organizations developing exciting services in the mobile space. This will be first article in a series featuring companies with unique offerings relevant to mobile technology.
Mogreet, is literally on the go. In spending time with James Citron, CEO of Mogreet, it immediately became apparent that he feels passion towards migrating mobile marketing from text to video. Along those lines, James does not feel video needs to be limited only to individuals with smart phones. Mogreet is compatible with over 200,000,000 mobile phones in the US across all major carriers. Having personally seen it at work, the quality and resolution of video are high whether one is on a feature phone or smart phone.
So why does Mogreet embrace marketing via video and believe in using MMS over SMS? Simply put, video is a powerful messaging medium and MMS is not limited to 160 characters as is SMS. Seeing is believing. In watching a mobile marketing video implemented by Mogreet, it is evident that viral is a strong way to convey marketing messages and advertisements. As a result, Mogreet has a roster of clients in the advertising industry where they work directly with brands, agencies, and media companies.
Mogreet knows that despite being a pioneer in mobile marketing video, they cannot sit still. Hence, they have gone beyond a national focus and moved into geo-based targeting by area code. This is especially important for companies with more of a regional, local clientele. In other words, a business with customers in the Philadelphia metro area can run a mobile marketing video campaign with Mogreet’s technology by using geo-based targeting. Very compelling for the business with a local focus.
So the question remains...video killed the radio star…is text next?
Comments