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Gadgets & Tech | June 11, 2009

Pepsi uses Twitter in Ad Campaign

Emily Price's photo
Social Media Examiner

Pepsi Raw can picture from Brand Republic

 

Pepsi is getting in on the Twitter game, putting a URL directing to its Twitter count on the bottom of cans for its new Pepsi Raw. The can encourages users to log onto Twitter and share their thoughts about Pepsi Raw in form of tweets directed @PepsiRaw.

Alastair Macmichael, the group account director at GraphicoDMG said: "We believe this is the first time a major FMCG brand has put a Twitter address on its product…Putting the Twitter URL on the cans was a bold move which clearly signalled to potential Pepsi RAW consumers that we wanted to hear from them - to know what they really think."

You can check out what people are saying about Pepsi Raw (which is currently only available in the UK) at: www.twitter.com/PepsiRaw.

 

 

For more info: Brand Republic
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Social Media Examiner

Emily is a highly experienced writer and editor who has been working on the Web for nearly a decade. She's covered Web applications, social media,...

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