With the bad economy, anything that is advertised as "free" seems to start viral madness on the Internet. Super Bowl commercials always get the conversation going and the latest from Dockers showing men in their briefs is working some ad magic on the web. When the commercial, "Wear the Pants" was broadcast showing a group of men marching outside without their pants on, Dockers had a hit on their hands.
Dockers free pants commercial is not just a hit because there were men without pants on. It's mainly because they advertised their web address so viewers could enter to win one of a thousand pairs of free men's khaki pants.
Personally, viewing a few more men in boxer briefs instead of plain old briefs would have been nice, but at least there were no Garanimals in the bunch.
Advertisers are getting hip to the Internet and a give-away for free pants is a smart move. Once you enter the contest, there is a "Facebook" logo you can click to spread the word about the contest. Dockers was using some social media smarts: there are people using Twitter to talk about the free pants contest, the YouTube video is going viral (even if it isn't the funniest Super Bowl commercial for 2010) and they are using Facebook to keep people in the know about free Dockers.
Want to wear the pants (or give them to someone who could use a pair)? Enter here at the Dockers Wear the Pants contest site. ...and congrats to the Saints for the Super Bowl XLIV win.
Comments
Using the Shazaam ap for the iphone was brilliant as well. It takes you to the song in the ad, as well as the original song by the Poxy Boggards, who also have a video of their version up on You Tube.
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It's been 7 years since Terry Tate graced his presence during the 2003 Super Bowl. We come back each and ever year hoping that someone will top the Terry Tate Reebok ad campaign. Unfortunately, we come away disappointed. 2010 was perhaps the most disappointing year of all.
It is becoming increasingly clear that nothing will truly ever top the Terry Tate: Office Linebacker ad campaign.
Don't know who Terry Tate is? Terry Tate: Office Linebacker was a collection commercials made for Reebok, Terry Tate was first shown at Super Bowl XXXVII in 2003. The focus of the commercials was Terry Tate, a linebacker who deals pain to those who aren't obeying simple office rules. Most importantly, each commercial features devastating blows dished out by the office linebacker.
For your viewing pleasure, here are some Terry Tate clips from YouTube:
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