Ford's Fiest Movement Tweet-up broke records
When Ford holds a Twitter Tweetup they mean business. They don't call their car a Fiesta without good reason -- it was the party of parties that surrounded the new Ford Fiesta that was just formally introduced on the Jimmy Kimmel Live show and at the Los Angeles Auto Show.
When Ford Motor Company hosted the Fiesta Movement Awards Celebration at the Palladium in West Hollywood Tuesday night it also set a Guinness World Record for the most attendees at a tweetup.
A tweetup is any gathering of two or more people who know each other through Twitter, and this event brought together 1,149 Fiesta Movement agents and Twitter friends.
The Fiesta Movement Awards Celebration also provided attendees with a sneak peak of the new Fiesta in advance of its reveal at the L.A. Auto Show. The late night show, Jimmy Kimmel Live also had the Ford Fiesta as a sporty little guest on his show Tuesday night.
As part of the Fiesta Movement social media initiative, 100 people across the U.S. are test driving and living with a European-spec Ford Fiesta for six months, traveling as agents on special missions. Their experiences are relayed back to a variety of social media sites such as YouTube, Twitter and Facebook.
Throughout the Fiesta Movement, agents have traveled more than 1.4 million miles and have generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions.
If you weren't at the record breaking Ford Fiesta Tweetup and want to take a look at the 2011 Ford Fiesta, the 2009 Los Angeles Auto Show has it on display. Friday, December 4 — Sunday, December 13, 2009 at the Los Angeles Convention Center.
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