Traditionally, the Christmas shopping season starts on Black Friday, the day after Thanksgiving. More and more Americans are also spreading their shopping throughout the year, and doing their shopping online.
Still, there will always be those hold-outs - those last few who wait until the last minute to finish up their holiday spending. These shoppers are the target audience for retailers in the next couple of weeks, as the big day approaches.
Super Saturday - the last Saturday before Christmas - usually nets about $15,000,000 to compete with each other. Retailers will extend store hours and offer deep discounts to attract these last minute shoppers - and their wallets. Online retailers will offer free shipping, with promises to get it there with Santa, even with a short deadline.
One way to keep track of these deals is follow your favorite retailers on social networking sites, like facebook and twitter. This is the quickest way to keep track of your favorite retailers' extended hours, sales and special offers, git ideas and even exclusive coupons for fans and followers.
Social networking is also an option for interacting with the customer service departments at these stores. A quick peek at Macy's twitter feed shows several customer service issues, a link to a blog with fashion tips and gift ideas, and information on charitable opportunities within local stores. A visit to their facebook page shows a coupon for up to 20% additional off sale and clearance items, as well as surveys, gift ideas and more.
In addition to national chains, don't forget to follow, fan and support your local businesses. Using social networking to interact with local businesses gives you access to personalized service, the scoop on sales and extended hours to make your shopping schedule a little easier.
This time of year, even Santa and his elves could use a little help.
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