It is increasingly important for small businesses to tightly target their marketing directing it more narrowly to the customer profile that they wish to reach.
There are a number of expos being scheduled this spring that will attract visitors of particular interests in most major cities. One of these is the Shreveport Health & Wellness Expo in Shreveport, Louisiana, February 19-20, 2010, at the Shreveport Convention Center.
From the website of the Expo, the following information is found:
The Louisiana Health & Wellness Expo is open to all pharmacies, hospitals, healthcare providers, medical equipment providers, natural - whole food stores, spas, gyms, and any other business that is committed to educating and bringing a high quality health-oriented products and services directly to today's consumers.
EXPO gives area hospitals, physicians, service providers and vendors a unique opportunity to educate the public, network with other business and organizations, promote good public health, showcase resources, develop valuable contacts and promote their products and services.
EXPO also brings together local and national companies that specialize in natural and organic products, natural and organic foods, environmental, Green and Eco products, recyclable products, naturopathic & alternative practitioners, chiropractors, vitamins and supplements, as well as health food retailers and community non-profit organizations. EXPO is a fun and exciting weekend event for the entire family.
The one held in Monroe, Louisiana, on October 17, 2009, attracted more than 100 companies and agencies, 150 booths and 6,854 attendee making it the largest healthcare event held in the state of Louisiana! The Shreveport Expo is expected to draw more than 200 exhibitors, filling nearly 300 booths and attracting 10,000 spectators.
That will be approximately 10,000 people who have self-selected and bothered to spend several hours in the convention center. If you have products or services that would be of benefit to these "qualified" people, you would do well to consider exhibiting at this type of event.
To learn more about having an exhibitor's booth at the Expo, go to this link. or for more information call 888-654-EXPO (3976). Here is another show that may be a good fit for your business next year.
To your business success!
© 2010 by Paul Elliott. All rights reserved worldwide.
Enjoy this article? Subscribe to get all Paul's updates!
Add Paul to your Examiner favorites.
See all articles by Paul Elliott
Send any questions or comments to paul.marketer@gmail.com
+ Have a related subject you would like to see explored? Let us know.
++ Know of a new or innovative business that should be featured? Let us know.
Comments