The State of Louisiana is in full celebration mode with the Saints historic win of the NFC title. Shreveport businesses, as well as every other business in the state is selling record amounts of memorabilia.
Governor Bobby Jindal proclaimed this week "Who Dat Nation Week." Read the full story here.
Where did the terms "Who Dat" and "Who Dat Nation" arise? There are a lot of opinions, but this history from Wikipedia seems to fit.
How does this apply to small business marketing? A previous column gave some thoughts, but here are some you can do with your own ingenuity in short order. But you must move quickly. The fan fever will soon subside at least until next season.
- If you have a restaurant, get a wide screen HD TV and have a Special Super Bowl celebration. Offer a package including with a set cost for every patron. Include unlimited soft drinks and snacks, special on alcohol. Set up door prizes and collect names, emails, addresses for the drawings.
- If you have a store front or convenience store, quickly design "Who Dat Nation" yard signs, flags, T-shirts, etc., and sell them.
- If you have a service company, such as lawn care, offer the same thing to your customers free. Why free? This is the time of year you want to cement the "Affinity Bond" with them lest another, perhaps cheaper, competitor steals them away from you.
The opportunities to seize the marketing advantage of this current event are limited only by your own innovation. This is an excellent opportunity to distinguish your business and make a quick profit as well.
Many businesses in the Shreveport/Bossier and ArkLaTex areas can profit greatly with the "Who Dat" fever. Seize this great opportunity now!
To your business success!
© 2010 by Paul Elliott. All rights reserved worldwide.
Enjoy this article? Subscribe to get all Paul's updates!
Add Paul to your Examiner favorites.
See all articles by Paul Elliott
Send any questions or comments to paul.marketer@gmail.com
+ Have a related subject you would like to see explored? Let us know.
++ Know of a new or innovative business that should be featured? Let us know.
Comments
Great ideas, Paul!
Thank you, Mary Lou.
Paul Elliott - Shreveport Small Business Marketing Examiner
Got something to say?
Examiner.com is looking for writers, photographers, and videographers to join the fastest growing group of local insiders. If you are interested in growing your online rep apply to be an Examiner today!