It’s that time of year again. It’s time to reach out and touch those business friends and clients who you want to remember at the holidays. Thanksgiving, Christmas and New Years are typically American holidays when businesses send out cards. It’s a great way to show appreciation, using your own efforts and attention. Cards are a personal touch, especially in the days of email!
Here are some ways to make the holiday greetings be painless, and go smoothly for you.
Decide which holiday you want to honor. Thanksgiving, and Christmas are standard for most of us. Or, try a new slant by sending a New Year’s card just before or right after January 1.
Look at your list, and decide who you want to remember. Order them, print them out on your computer, or make them by hand . . . any way that is meaningful to you will be meaningful to your recipients.
You can have your company’s name printed if you wish. It’s twice as nice to add a hand-written personal message inside that means something to you and the person receiving the card. Express thanks to your clients by telling them how much their business and their relationship mean to you. Hand-addressing the envelope shows your own personal touch.
If you have international clients, and are sending a holiday card, make sure they celebrate that holiday also. If not, write a special note to them wishing them well during their holidays.
Include former clients who you have not heard from this year. They will appreciate knowing you still think of them, and were happy to have their business. You can also add prospects to your list that you’d love to have as customers. They’ll be pleased to know you are thinking of them.
Write several cards every week until they are completed. Seal, stamp, and get them ready as you write them.
And, make sure they are mailed in time to arrive when you want them to be there!
A holiday card tells the receiver that he, she, or they matter to you. It’s an easy, inexpensive, and gracious way in these tough economic times to give thanks and show your clients you care.
For more tips on sending cards, see what the Hallmark Experts say:
http://www.chiff.com/a/holiday-hallmark-card.htm
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