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Should you buy a business? A brief self-test

Climbing unemployment rates are driving an unprecedented number of people to seek self-employment by purchasing their own business for sale.

Whether that’s a smart or a foolish economic plan depends on the individual - whether he, or she is suited to the challenge and responsibility of business ownership.

Good performance in a corporate setting doesn’t necessarily require the same characteristics needed to succeed as a business owner. And some traits thought to be assets for one who is self-employed, may actually be liabilities in today’s economic environment.

If you think business ownership may be the solution to your economic needs, ask yourself if you possess these three characteristics, needed for business success. But first, consider what are thought to be key ingredients for success as an entrepreneur. Prospective business owners who think they need to have a high tolerance for risk might be advised that it actually can be riskier these days to sign on as an employee than to have your own company. And the idea that the best self-employed people are independent thinkers does not coincide with a description of successful franchise owners.

In that type of enterprise, it’s often advantageous to be good at carefully following a business plan provided by others.

What then, are the characteristics of a person who is likely to do well as a small business operator?

1. Broad Perspective: In many companies, employees are encouraged to focus on their particular jobs and not think too much about how their functions impact the work of others in the organization. That attitude is a detriment to a business owner who has to pay attention to detail, but also must keep the “big picture” in mind at all times.

2. Persistence: Another behavior commonly needed in a corporate setting is satisfying the boss--carrying out his or her wishes, even if one disagrees. Meanwhile, the successful business owner is balancing the sometimes-conflicting requirements of customers, employees, vendors, landlords and government agencies. That calls for a level of tenaciousness usually not tolerated from employees.

3. Willingness to sacrifice: People who think that business ownership entails greater freedom than a 9-to-5 job, are in for a surprise. Individuals in business for themselves, whether lone-operators or those with a staff, will tell you that they spend more time working than they did as employees and that some benefits of employment, such as a steady paycheck, may not be available to the man or woman in charge of a small business.

Success at performing your duties while working for others might condition you to be a good employee, but provide poor training if you want to own your own business. Before signing up to purchase a franchise or independent company, or to start an enterprise from scratch, ask yourself how your personal characteristics correspond to those needed for successful self-employment.

When possible, learn what it takes to be successful as a small business operator. Check out resources such as the free webinar for business buyers on October 21.

And ask yourself if you are able to conceive of the “big picture,” if you are known to be persistent - even if you have to override objections of others, and whether you are willing to make significant sacrifices to insure survival of your business.

For more info contact the author at (866) 270-6278.

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SF Small Business Examiner

Peter Siegel, MBA, is a nationally recognized blogger/author and consultant specializing in providing assistance with selling and buying small to...

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