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  • Layoff preparation
    Layoff preparation
    "Even when people know there's a rumbling of possible downsizing, it's still a bit of a shock because there it is. It's happening," said Karen Litzinger, career counselor (PA). While the recession actually-and officially...
  • How getting naked is good for business
    How getting naked is good for business
    Only in the past few years did I get used to exposing my business to the public. While it was difficult at first, I quickly got comfortable with the thousands of people judging my goods and, as a result, I was able to grow, unlike anything I could...
  • Marriott provides excellent customer service
    Marriott turned a small business stand into a 4.5 billion dollar service empire
    Small business is the heart of America. And there is no better example of a small business owner who started as a humble stand operator on the streets of Washington, D.C., and rose to become a giant in the hotel industry. His name was John Willard...
  • Internships
    Internships
    The perceived value of an internship has grown, but so has questions over who benefits the most from the arrangement. Internships have traditionally held great value as career starters-and boosters, they can also create an environment that's...
  • Is it "we" or is it "me"?
    Is it "we" or is it "me"?
    My role as a fractional CMO has me occasionally interviewing marketing professionals for vacant positions for my clients. The past week was filled with reviewing about 50 resumes and talking to a dozen candidates for a marketing coordinator...
  • Myth: Business law has to be hard
    Myth: Business law has to be hard
    Every day people business people make decisions and take actions that potentially could put them out of business and wipe out everything they've earned because they are not knowledgeable about the laws and how to protect themselves as business...
  • Melissa Jenkins to address women small business owners
    Melissa Jenkins of Homeland Security to address women small business owners
    Melissa Jenkins of Homeland Security will address women small business owners from the Metro area on May 19, 2016, at the program that will recognize David Harrington of the Prince George's County Chamber of Commerce and Peggy Morris of the...
  • The positive of quitting, work empathy and earning trends
    The positive of quitting, work empathy and earning trends
    The Positive of QuittingQuitting is traditionally viewed as a negative thing; but it can actually be vital to a more satisfying life, according to Peg Streep and Alan Bernstein, authors of Mastering the Art of Quitting."Persistence gets in...
  • What's the problem? Do you even know?
    What's the problem? Do you even know?
    I have a marketing "framework" that I use extensively with small business marketers. Part of this "framework" involves creating a Business Model Canvas for a particular product (which may also be a service).A Business Model...
  • Elegant Entrepreneur
    6 Smart ways to spend early small business profit
    The transition from investing in your small business to actually turning a project can be exhilarating, but it can also be tricky. How and where you spend those funds may have an impact on future growth. Recently we spoke to Danielle Tate, the...
  • Exclusive interview with Amanda Brinkman
    Exclusive interview with Amanda Brinkman
    Each year, an astonishing one million people decide to start their own businesses. While many of these business owners will not succeed, the victors will constitute the backbone of tomorrow's U.S. economy. Beginning May 1-7, National Small...
  • Exclusive interview with Gene Marks
    Exclusive interview with Gene Marks
    This year's political campaign rhetoric is particularly relevant to today's small business owner, especially when it comes to how the election will affect the economy, healthcare and taxes. Who should you vote for? What sort of...
  • Exclusive interview with Bill Rancic
    Exclusive interview with Bill Rancic
    With National Small Business Week (May 1-7) having just passed, entrepreneur and small business expert Bill Rancic joins us to explain the ramifications of the digital revolution for business. Talking with us from his new restaurant, RPM Italian,...
  • Simple Makeovers That Will Help Improve Your Content Marketing
    Ten simple makeover that will help improve your content marketing
    If various experts and reports are to be believed, roughly half of us made at least one new year's resolution as we headed into 2016. According to the 2015 Content Marketing Budgets, Benchmarks and Trends report from Content Marketing...
  • Mother and Son
    Stepmothers are equally important on Mother's Day
    Being treated like a stepchild is an American saying that has become part of the lexicon as a universal symbol for being mistreated. However, having a stepmother as a best friend has given your customer service journalist a keen understanding that...
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