TLC's What Not To Wear participants demonstrate personal brand evolution

Erin Before - A schlumpy wardrobe kills her confidence.http://www.tlc.com/tv-shows/what-not-to-wear/bada-bing-makeover-pictures.htm

Erin's Close Up - A fabulous hair and makeup transformation begins to boost Erin's confidence.

Erin After - Erin glows with confidence, knowing she looks terrific.

Andrea Before - This working mother's over the top wardrobe and lack of self esteem attracts negative attention.

Andrea After - Andrea radiates confidence and professionalism.http://www.tlc.com/tv-shows/what-not-to-wear/makeovers-season-10-andrea-pictures.htm

Elizabeth Before - Looking embarrassed and shy, Elizabeth is letting her granny shirt and mom jeans speak for her. They are not saying "i am young,"or "I am professional."

Elizabeth After - This makeover has taken years off Elizabeth's former "look." Her professionalism, confidence and creative spirit shine.http://www.tlc.com/tv-shows/what-not-to-wear/photos/makeovers-season-10-elizabeth-pictures.htm

Katherine Before - This pretty young professional looks embarrassed by her less than professional wardrobe.http://www.tlc.com/tv-shows/what-not-to-wear/makeovers-season-10-katherine-pictures.htm

Katherine After - This woman knows she presents well. Her confidence has increased, though it looks like she's still taking in the dramatic transformation.

Nakiya Before - This former beauty queen has definitely lost her sparkle. Her apologetic grin suggest this is not how she wants to be captured on camera.http://www.tlc.com/tv-shows/what-not-to-wear/makeovers-season-10-nakiya-pictures.htm

Nakiya After - Her broad smile exudes confidence - she knows she looks great!

Tina Before - This child TV star is trying to hide out in an oversize football jersey. Her rueful grin tells us she knows this look is not working for her.http://www.tlc.com/tv-shows/what-not-to-wear/makeovers-season-10-tina-pictures.htm

Tina Before #2 - This top is slightly less baggy than the football jersey, but it's still a bland and sloppy look that she's clearly not happy with.

Tina After - Tina looks happy, stylish and confident, ready to take on the world in this colorful, polished and professional ensemble.

Lizzie Before - Lizzie looks frumpy, mismatched and unhappy.http://www.tlc.com/tv-shows/what-not-to-wear/under-microscope-makeover-pictures.htm

Lizzie's Close Up - With her hair and makeup done, Lizzie's inner beauty is shining through, and she knows it.

Lizzie After - This college professor now looks like the intelligent professional she is!

Serrita Before - Clearly, Serrita isn't happy with what shes eeing in the 360 mirror.http://www.tlc.com/tv-shows/what-not-to-wear/serrita-makeover-pictures.htm

Serrita's Close Up - A flattering hair cut and subtle makeup add polish and professionalism.

Serrita After - Youthful colors and on trend styles give her a hip vibe, though she is still clearly adjusting to her new look.