The Worst Marketing Campaigns of 2011
If you’re going to market a product specifically geared toward the black community, it would be extremely beneficial to create a focus group of people within the Los Angeles black communities to for what appeals to them. Credit: Nivea
- If you’re going to market a product specifically geared toward the black community, it would be extremely beneficial to create a focus group of people within the Los Angeles black communities to for what appeals to them.
- Stop insulting the black community with racist remarks because it shows a gross disrespect for people of color and when you make a mistake, issue a sincere apology, which will go a long way.
- McDonald’s will always be the number one fast–food giant, besides a guy wearing an extraordinary, large cheap mask and crown on his head is just down right scary.
- Coke will always be red, Diet Coke will forever be silver, and never change your company’s color on your marketing materials because your customers will not recognize you brand’s image.
- Don’t make fun of cyclists…think of Lance Armstrong before you do.
- A well recognizable name will always net you plenty of publicity even if the information is unflattering and unprofessional.
- Never copy another designer’s artwork and try to pass it off as your own.
- If you’re going to enter the daily deals market, at least make a grand entrance and impact with a great concept like YourBestDeals.com, which does not focus on the impulse buy.
- It’s acceptable to use Photoshop to retouch images when necessary and prepare them for print or online use, but it is never appropriate to specifically advertise a promise that a product will do something and then lie about it.
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