The London 2012 Look: Volunteers will stand out in a crowd. Credit: Bryn Lennon Getty Images
- The London 2012 Look: Volunteers will stand out in a crowd.
- The London 2012 Look: umbrella carrying case...just in case.
- The London 2012 Look: Branding experts targeted viewers 5 to 35, but this "City of London" inspired suit missed the mark.
- The London 2012 Look: Media spokesperson attire will focus attention on athletes, but could be difficult to photograph at nighttime events.
- The London 2012 Look: Adidas footwear is considered so trendy it is on display at the London Design Museum.
- The London 2012 Look: The Princes Royal Anne, an equestrain athlete and head of the British Olympic Authority, has also influenced the style of London 2012. The upside is that this multi-faceted event will have something for everyone.
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