America’s favorite store jcpenney receives brand do–over

This history of jcpenney originally began on April 14, 1902 when James Cash Penney started his career in retail management with partners Guy Johnson and Thomas Callahan by opening The Golden Rule store in Kemmerer, Wyoming. Credit: jcpenney

This history of jcpenney originally began on April 14, 1902 when James Cash Penney started his career in retail management with partners Guy Johnson and Thomas Callahan by opening The Golden Rule store in Kemmerer, Wyoming.
In 1963, the logo identity received its first brand makeover when the name was changed from “J.C. Penney” to “Penneys” and the logo itself was changed with a new font and the colors powder blue and black.
In the early summer of 1971, the retailer changed its logo identity to “JCPenney” in red letters and it took nearly a decade for the change to happen chain–wide. The image remained unchanged for 30 years.
This current JCPenney store front will soon be replaced with a new logo identity and complete overall layout.
Graphic design student Luke Langhus redesigned it by putting the company name in all lowercase red letters and placing the “jcp” in white letters in a red box, but it didn't last long.
The new jcp logo on the cover of the redesigned catalog that will be mailed out to 14 million customers next month.
The new print advertisement looks eerily similar to a Target design.
The new bags have a clean and more updated look.
The new store front has removed the old, outdated design and fixtures with a fresh, clean modern look in the 21st century.
More >

Just viewed

About examiner.com

Examiner.com is the inside source for everything local. We are powered by Examiners, the largest pool of passionate contributors in the world.

Examiners provide unique and original content to enhance life in your local city wherever that may be. Examiners come from all walks of life and contribute original content to entertain, inform, and inspire.

America’s favorite store jcpenney receives brand do–over

Just viewed