If Sex and the City’s Mr. Big would shop at a store, this would be it. Located in San Francisco’s Embarcadero Center, On the Fly already has a strong online presence that caters to the modern gentleman – and I emphasize the word gentleman. Whether you are a Wall Street-type or a mature hipster, the store carries everything you need to be GQ-chic. From Truefitt & Hill grooming products to sporty Bills Khakis to Mulholland Brothers leather goods, the place his a one-stop shop for gentlemen with discerning taste.
The store, started by CEO Ami Arad, does away with the techno music/minimalist frills of a modern-day men’s boutique. With rugged décor like a limited edition Harley and a stuffed life size bear with killer claws, you can shop for Ike Behar shirts, sort through their selection of Agave denim and admire the chivalrous old-world charm of the El Casco desk accessories.
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Don't worry. He doesn't bite.
One of the crowing jewels of the store is the swank selection of cufflinks with the Annelli Guild Collection shining the brightest. Based on the symbols of the Guilds of Medieval and Renaissance Florence, the accessories emit an air of confidence – and they just look so cool.
Many modern gentlemen don’t spend too much time shopping. They just need a store to go into and come out with no hassle. On the Fly is that store (hence the name).
On the Fly is located at One Embarcadero Center, Street Level. For more info visit www.onthefly.com.
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Comments
I've watched this little shop go from an online only operation to a full fledged brick and mortar shop. Ami and Jesse have great products, they work with you on what you need, and, after purchasing one, I now believe that all men should use a shaving brush.
It's about time you found this place. I love ON THE FLY! Been buying Ike Behar shirts for my husband, cufflinks for my dad and introducing every urbane gent I can to this great place.
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