In the summer of 2008, Alex Handy found a parcel of unreleased, unseen Atari 2600 and Colecovision games at a flea market in Oakland. He paid $27 for the hand-labeled chips. By day, he writes about technology and software development with the Software Development Times. In a past life, he was editor-in-chief of Game Developer Magazine, and also held editorships at Computer Gaming World and MacHome Journal. Alex still writes for Wired, the East Bay Express, and Make Magazine, all of which are still healthy and publishing, however. In the non-dead-tree mediums, Alex's work has appeared on Gizmodo, BusinessWeek Online, SecurityFocus.com, and Rotten.com. In 2005, Alex won the award for Best Business Feature from the East Bay Press Club. The award was given for his story about 42 Entertainment's Elan Lee. The story also contained an embedded Alternate Reality Game (ARG), called Where's Handy. The hive mind cracked the game in 36 hours.