Brooks I.D. Program
Brooks I.D. stands for Inspire Daily. Brooks I.D. is made up of over 1,000 runners and multi-sport athletes who are active in their communities and share a passion for the Brooks brand. They are runners who are winners in their own right: winning their age divisions, accomplishing their personal goals, pushing their own limits, and, by extension, encouraging others to do the same. They are coaches, mentors, and leaders.
Program Details
Brooks I.D. members are selected on a yearly basis, at the beginning of each calender year. Members of the program receive a 40% discount on all Brooks running shoes, clothing and equipment. There are three levels of sponsorship offered to athletes. Athletes at the white level of sponsorship receive the standard 40% discount. Athletes offered the the red and blue levels of sponsorship receive a certain amount of free product, in addition to the 40% discount. Athletes can work their way up the sponsorship levels, as each athlete is re-evaluated at the end of every year.
In addition to free and discounted Brooks gear, Brooks I.D. members receive a monthly email newsletter, access to the Brooks I.D. blog and membership in the Brooks I.D. Yahoo group
Athlete Requirements
Athletes that have been accepted into the Brooks I.D. program, are required to wear their Brooks running shoes and clothing while they are training, and when they are competing in races. Athletes are encouraged to have pictures taken of them wearing their Brooks equipment, especially if they are placing on the podium at any of their races. Brooks will also pay sponsored athletes $25, up to $100 per year, if they are pictured in any publications wearing their Brooks I.D. gear.
I am a member of the Brooks I.D. program, I often mention the program on my Run Diva blog. I also email the program director photos taken at all my races. I had my picture featured in one of the monthly Brooks I.D. newsletters. The picture was taken at the Chilly Willy duathlon, where I won first place in my age group.
I would love to hear from other members of the Brooks I.D. program.
Lynn Smythe sporting Brooks running gear at the 2009 Shamrock run
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