President Barack Obama pauses during a signing ceremony of a proclamation celebrating the 19th anniversary of the Americans with Disabilities Act in the East Room of the White House on Friday, July 24, 2009 in Washington. (AP Photo/Evan Vucci)
President Obama is unleashing the same marketing machine that brought him victory in 2008 to pass HR 3200, his healthcare reorganization bill. His political website, Organizing for America (OFA), displays a fully developed marketing effort for the bill, complete with "door-to-door canvasses, phone banks, roundtable discussions and community gatherings." These are the same organizing techniques that Obama implemented during the runup to his election.
OFA is the new incarnation of the marketing effort Obama implemented during his Presidential campaign. The core of the system is a database of thirteen million supporters, connected via cell phone text messages and email. According to Sourcewatch, "the scope and technological sophistication of the organization is unprecedented for any previous president." Micah Sifry at HuffPo has the details of the organizational effort.
This apparatus has been made available to the Democratic National Committee to enact the Obama healthcare bill.
Republicans have expressed some joy and relief at their apparent success thus far in stalling the President's healthcare bill. However, if Obama's organizing efforts are successful, and there is no reason to assume that they will not be, any such perceived success will be short-lived. Given the enormous and proven effectiveness of Obama's organizing and lobbying skill, passage of the President's bill seems virtually guaranteed.
The RNC marketing effort appears to consist mainly of a YouTube video and a website that contains little useful information and virtually no supporter organization. In contrast to OFA, the RNC effort seems paltry to the point of vanishing.
As blogger Greg Sargent notes, "[T]here is probably no greater test than health care reform of whether Obama’s groundbreaking campaign apparatus can be pressed into service to drive his governing agenda."
Further coverage of this topic will follow.
More RNC news
RNC launches health care attack website
http://www.examiner.com/x-13572-RNC-Examiner~y2009m7d21-RNC-launches-health-care-attack-website
RNC produces new healthcare policy video - not impressive
http://www.examiner.com/x-13572-RNC-Examiner~y2009m7d22-RNC-produces-new-healthcare-policy-video--not-impressive
Sen. DeMint responds to DNC attack ad
http://www.examiner.com/x-13572-RNC-Examiner~y2009m7d23-Sen-DeMint-responds-to-DNC-attack-ad
== Outlinks ==
Obama’s Political Operation Set To Launch Health Care Events In All 50 States
http://theplumline.whorunsgov.com/health-care/obamas-political-operation-set-to-launch-health-care-events-in-all-50-states/
Organizing for America
http://www.barackobama.com/
Organizing for America - Sourcewatch
http://www.sourcewatch.org/index.php?title=Organizing_for_America
Organizing for America, Obama's Sleeping Beast, Starts to Awaken
http://www.huffingtonpost.com/micah-sifry/organizing-for-america-ob_b_233423.html
Comments
I have come to the conclusion that ObamaCare is his version of Reparations. This was his mantra. “I am going to change America.”
“I consistently believe that when it comes to whether it’s Native Americans or African-American issues or reparations, the most important thing for the U.S. government
to do is not just offer words, but offer deeds,”
Watch Obama himself say it.
www.youtube.com/watch?v=aigoscTpwus
“Universal health care will diproportionatly effect people of color…”
This is his CHANGE, Reparations for his ACORN, SEIU, HCAN, ANSWER and other far left Communist friends of his.
Read this page and compare ObamaCare to this wish list.
acorn.org/index.php?id=2741&L=0%2Findex.php%3Fl...onosx.free.fr%2Fid.txt%3F
Now two weeks later. I don't think so. Obama never had control of this.
Organizing for America has collected petitions with 1.5 M signatures. I did not anticipate the extent of the backlash that has occurred, but based on just who is organized better, the DNC wins hands down.
George Copeland
National RNC Examiner
www.copelandweb.com
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