Anyone who is or hopes to be an inventor or who has a product to sell should run, not walk, to buy Lori Greiner’s book Invent It, Sell It, Bank It! The author did not get on Shark Tank or spend fifteen years on QVC because of her pretty face. Behind the sweet smile, there is a steel trap mind and enough determination for three people.
Greiner tells her own story with candor. She also describes the products of several Shark Tank contestants and explains why they too were successful.
Greiner had no business experience to speak of when she produced the first of her string of successful products, but she taught herself as she went along. In four months, she went from nothing to having her earring organizer in JC Penney.
Helpful checklists help the entrepreneur determine if a product is viable, create a prototype, conduct market research, acquire funding, get a patent or trademark, make a pitch, manufacture, sell on television, and use social media.
Above all, Greiner stresses old fashioned courtesy. She says, “I don’t think being kind or compassionate makes me any less competitive in the business world.”