It's always a great marketing move when brands develop apps that are relevant to their products but aren’t trying to sell them per se. And they can be pretty useful and life altering. Nike+ Running. Post-It Pop Notes. BMW Park Assistant! A more recent discovery was the Whole Foods Recipes app for iOS.
The way it works is, there's an “On Hand” function where the user has to insert ingredients 'on hand,' – up to 3 – and the app will respond with a few recipes using those ingredients. When trying a few random combinations to see if it really works, the sky's the limit and most combinations will bring some really appetizing recipes. Just take a look at what’s in your fridge to see what you can come up with when you can’t think of a cool recipe for dinner or snacks for company. And the app will generate some
fantastic recipes!
The app’s main feature is actually to search for recipes by course, category and special diets. The special diets part, is terrific for cooking for vegetarians, those who are allergic to gluten, keep kosher, high fiber, and a few more. As for courses, it can be an appetizer, main dish, dessert or even drink. The category part is the coolest, though. The user can pick whether he or she wants a budget meal, something for the kids, gifts,
quick and easy, and for those who don't like doing dishes, ‘one pot meals.’
The best feature in the app, is that the recipes’ descriptions are actually descriptive. It would be even better if they provided more photos or video of them, but other than that, they're easy to follow along, and any one can really take advantage of the recipes without having to Google certain culinary terms lay people don’t know.
A wonderful app for those days where you have approximately three random ingredients in your fridge and don’t know what to do with them, or if you’re preparing a special meal and don’t really know where to start.
Recommended for the basic cook to even the more sophisticated culinary artists.
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