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Whiskey Covey at The Botanic Lab

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Whiskey Covey


SHERMAИ | PRESTOИ hosted “Whiskey Covey” to Celebrate Spring ’15, Menswear Season on Thursday, August 7th in New York City in the
lower east side at hotspot, Botanic Lab.

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It was an intimate evening to celebrate the spring 2015 menswear season where fashion industry professionals were treated to ‘Whiskey Covey’ cocktails, the signature drink designed to represent the SHERMAИ | PRESTOИ gentleman. Miguel Aranda, the renowned mixologist curated the ‘Whiskey Covey’ Powered by Defiant American Single Malt Whisky, During the evening designers Sherman Joseph and Preston Williams announced “Covey,” the upcoming SHERMAИ | PRESTOИ Spring 2015 presentation that will take place on Saturday, September 6th, 2014, for Mercedes Benz NY Fashion Week.

Guests included: Mustafa Kacar of Astute Attire; Tyrone Farley of True Fashionista Now; Jamal Jackson, Creator of Style Society Guy; Philip Sblenodorio, Founder of Sprezza Box; Sam Perry, Menswear Buyer & Internet Personality; Aaron Wester, Founder of The Modern Otter; John Simon, Creator of John Simon Daily, Nathan E. Coleman, CEO and Owner of Bedford & Broome; and John Tarantino of Martenero Watches.

Serman Preston is a contemporary tailored brand conceptualized for the metropolitan man. Distilled in the culture of New York, the label emphasizes the importance of impeccable style and fit. The brand set out to engineer a label enriching the modern man’s wardrobe and personifying his environment.