With so many social sites popping up it's hard to know which ones are worth your time and effort. Leave it to me to jump out there and risk being hacked or worse, while trying the latest betas and start-ups, so you don't have to. I've come across a lot of great sites, even in the developmental stage, and some not so great. I try to share every nugget I find so that great companies don't get lost in the noise and so that you don't have to figure it out the hard way.
Recently I discovered a new interview site called PushPage from one of my favorite celebrity entrepreneurs, Michael Michalowicz aka The Toilet Paper Entrepreneur; who tweeted this about his new found sharing tool:
So this is a cool new way of doing Personal Branding.
The goal of PushPage as explained to me by one of the founders Jared Jaffe, is to provide a magazine style, behind the scenes look at all of your favorite people including celebrities, influencers and friends.
What makes PushPage special compared to ratings sites?
PushPage asks specific questions about things that are unique to the personality; fitness questions for trainers, sports questions for athletes, and music questions for artists. I created my own PushPage and had fun recalling memorable events, first meetings, and celebrity crushes to share with my audience.
Who's already using PushPage to share personal details with fans?
Besides Mike and health/fitness expert, Andrea Metcalf who are both socially influential and engaging; PushPage boasts verified celebrity users such as entrepreneur and author, Guy Kawasaki; Chris Pirillo, founder of Lockergnome; Lakers Forward, Meta World Peace; Ken Blanchard, author of The One Minute Manager; and even Starbucks has claimed their space.
Enough about the fun stuff what about the nuts and bolts of PushPage?
After speaking with Jared one of the founders I discovered that behind the scenes, PushPage is focused on user experience and input. I was right in the middle of writing this review when I got a request to share my evaluation of the site so far. In my world of social media engagement, credibility and transparency are top qualities to see in start-ups and their founders. The PushPage team actively seeks users on the site and vets them. The 'verified' status shows credibility of celebrity and expert questions so that the site doesn't become over saturated or like so many other sites that are being gamed for popularity points.
I can easily see the site becoming a valuable tool for finding celebrity information, but also promoting brands, events, as well as endorsements. For the unique purpose of PushPage, I like the fact that the profile is not auto-fed. Users must actively share and the answers to questions can evolve and change with new movies, music and life events.
I'm constantly on the go and all about the convenience of my technology tools, so of course my biggest question was when do I get an app for my Android and Windows 8. Jared assured me the iPhone and Android apps are high priority and in the works. They also have an open door policy to encourage feedback and suggestions for improvement. I must say that after already making my list of top sites for the 1st quarter, PushPage has earned a sweet spot in my heart for the vision and engagement of its founders.
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