Tuesday evening, Erich Merkle, Ford's US Sales Analyst, addressed the Western Automotive Journalists in San Francisco as he introduced the group to the new 2013 Ford Fusion. Merkle also brought with him the first 2013 Ford Fusion in California, actually a pre-production version, which allowed journalists the opportunity to see firsthand the exciting new design to the already popular Ford Fusion. Competing with Toyota Camry and the Honda Accord for the Mid-Size sedan market group, Merkle expects the new Ford Fusion to overtake the competitors in Sales and Residual Value. This Mid-Size sedan segment is California's largest car market, now is up to 30% of the total market which is driven by the "Baby Boomer" and "Millennial" age groups.
Merkle said, "New car buyers are looking for four key factors when making their new vehicle purchase; fuel economy, quality, value, and cost of ownership. The new 2013 Ford Fusion delivers all these plus gives the buyer great styling and the latest in technology."
The Ford Fusion features adaptive speed control, lane keep and lane departure warning, and the very popular, active park assist. The console features a large Sony display screen with controls for climate, navigation, Bluetooth, ride controls, trip information, and vehicle information.
The Eco Boost engine is a key selling feature utilizing Ford's 1.6 liter and 2.0 liter engines producing highway mileage as high as 37 mpg and city mileage ratings as high as 26 mpg.
My first impression of the new 2013 Ford Fusion was WOW...a little bit of Aston Martin in the front, complete with the dual grill, and a little bit of Jaguar styling toward the rear. The deep, rich chocolate leather interior seating features amazing stitch work, comparable to a luxury sedan. The seating was very comfortable and with the use of new materials and engineering, the seats were not as bulky which allowed more leg room in the back seat area. Low profile tires and beautiful aluminum wheels really set off the profile of the Fusion Titanium Eco Boost model, our first look at the 2013 Ford Fusion. You should be able to find the new Fusions in California showrooms in late fall.
Starting price range is in the $21,000 area.