New York's Pier 36 staged the first ever, event for the Internet, Sunday's YouTube Music Awards reinventing the way fans participate and watch awards shows. Aired live on the Internet with music video's influenced by the Internet . Promoted by YouTube Music Awards Director Spike Jonze: Promising that even if It got Messy, it was all Live! With Internet superstars who jumped out from inside our computer screen and into the music arena at Pier
36 Sunday night to making history at the casually advertised first YouTube Music Awards.
Nominees were chosen based YouTube stats on musicians', derived from video views. On voted comments from Likes, and channel subscriptions. The Facebook, Google and Twitter winners were decided on by share counts for the each artist's nomination video presentation. The awards include six categories -Video of the Year, Artist of the Year, Response of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year.
The 90-minute YouTube Music Awards Show Sunday Night, was hosted by Jason Schwartzman and Reggie Watts and featuring live performances by Lady Gaga, Eminem Arcade Fire, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator and other pop and rock greats.
The 2013 YouTube Music Awards Nominations included major music stars as well as rising artists like Pentatonix, the always sexy Rihanna, Taylor Swift, Lady Gaga, Justin Bieber, Katy Perry and the Piano Guys and Lindsey Stirling. Also nominated were top artists, One Direction, Miley Cyrus and Nicki Minaj among famed nominees.
Macklemore & Ryan Lewis Macklemore won YouTube breakthrough, Eminem, who was named artist of the year before performing a word-perfect version of his new lung busting tour de force "Rap God," filmed in black and white. As well as Taylor Swift for her,"I Knew You Were Trouble" and were among the winners during Sunday night's live webcast from New York. Which by the way wasn't your typical red carpet affair, it was a unreahearsed, disorganized definetly fun spontaneous show that tore down the façade between YouTube stars and their fans.
Unfortunately falling short of revolutionizing them, one still remembers that mental image of the late producer Dick Clark a decade ago back stage hands on at his American Music Awards, balling out Wham for fighting with Hall & Oates.
Dick Clarks hair would have curled if he saw this YouTube show last night, especially when Earl Sweatshirt and fellow rapper Tyler, the Creator, performed their song "Sasquatch" in the midst of a mosh pit, using hand-held cameras to relay the frenetic experience. Lady Gaga went the opposite way, performing her new song "Dope" wearing just a black cap, sunglasses and a plaid shirt. She sat alone at a piano, with the camera tight on her face. She then removed her glasses to reveal tears on her face as she sang.
Or how about that fake Kanye, Taylor moment, Avicii played the dumb jock part in a short film that concluded with a blood-spattered faked double suicide and Butler made a return to the stage when he jokingly interrupted as a group of Swift fans accepted her award, recreating the infamous moment when Kanye West rushed the stage during Swift's win at the MTV Video Music Awards.
The cherry on the sundae was YouTube phenomenon of the year what else but the 'Harlem Shake' which ended as abroply as it started. Unfortunately, it got distracted by its own gimmick, and the chaos overwhelmed the otherwise inspired performances and subsequent dance parties. It was obvious that the whole night is supposed to feel like a YouTube video, a bit of a mess, in a good way, sort of like YouTube videos are.
Special funny moments that only YouTube's able to show that was nowhere else online