On Point energy shot seems like a cloned 5 hour energy shot from the outset. Other than having an interesting wrap on it, On Point seems like any other energy shot out there, except for one big selling point.
When other for-profit companies that talk about giving back to a charity, they do so in a very meaningless sort of way. Sure, they might turn 2% of their profits to buying some kid a thirty cent dinner in a third world country or give a pittance to breast cancer or the rainforest.
Then there are the guys at On Point Energy. The two veterans who started this company are doing more than sending care packages of their energy shot to troops stationed overseas (which they do). They are also giving a whopping 40% of profits to military groups, such as Operation Home Front. Regardless of how you feel about the government or the military as a whole - there is no way not to give props to the soldiers in our armed forces - and now it is possible to do that just by buying a different brand of energy shot.
I just wish that On Point went out of their way to show this off a bit better. With a flavor and buzz like all the hundreds of energy shots out there, they really need their design to sell people on the idea that when they but an On Point, they are buying something that can help make a difference. Unfortunately, the lack of info about how cool they are really hurts their chances.
Packaging:7
On Point looks very militaristic, with Desert Storm camouflage, planes and decked out soldiers. I liked the look - down to the slightly video-gamey fonts used on the front. yeah - the military camo thing is a little over the top, but still works. The only thing I was wanting to see is where they put the information about how their company actually tries to make a difference. On most energy products, their little asinine paragraph about how cool their drink looks is pointless. In this case, however, I really wanted there to be more explanation as to what sets this shot apart from all the rest.
Another issue was the lack of listing the caffeine on the bottle - something that fewer and fewer energy products are doing. Of course - they mention it has the same caffeine as a cup of coffee , which means absolutely nothing - as a cup of coffee varies in the amount of caffeine it has.
Taste: 6
This berry flavor is about on par with almost all the other energy shots you have ever had. This tastes fake berry with fake sugar, and a bit of medicinal herbal notes - just like you would get from a Worx or a 5 hour or a 6 hour or a Rock On or .... It is not bad - especially by energy drink standards, but it is not very standout either. This is a very tame flavor profile that takes no chances. It would have been cool if they tried to actually come up with their own flavor - something that fits with their image - like going for Chai tea. Standard berry flavor seems like a cop-out.
Buzz:5
Again - no surprises here. This has about what you would expect from an energy shot - including the amino acids and caffeine and such. This is the basic generic formulation you can find anywhere - without any real differentiator. I am surprised they don't put a stronger dose in here - especially as it is meant to keep soldiers more alert and awake too. This is certainly not a bad energy shot - but it is about as middle of the road as you get.
It is a shame - as I LOVE what this company stands for and what it is trying to do. It just needs to be selling a more unique product more tailored to its target consumer base - rather than just having a clone, even a decent one as On Point is.
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