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Top business development book of 2013: ‘The Myths of Creativity’

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The Myths of Creativity

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Most Detroit businesses have seen 2013 as a rebound year where sales have increased and the taxation and regulatory climate has improved under Gov. Rick Snyder. Businesses that have survived the Michigan recession are typically the ones where creativity has allowed them to overcome obstacles, attract new customers and intelligently reduce expenses.

In October the issue of creativity in business was the focus of a new book, “The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas”.

Written by David Burkus, assistant professor of management at the College of Business at Oral Roberts University, “The Myths of Creativity” is a look at the process of being creative. Burkus studied the latest research into how creative individuals and firms succeed to develop new ideas, products and services, marketing and processes.

Readers learn how we can be creative in one moment and totally uncreative the next and how those flashes of creative wisdom occur.

“You must embrace your creative ability in order to thrive in today's marketplace,” says Todd Henry, author of “The Accidental Creative”. “Burkus swiftly and effectively debunks the myths that limit your creative firepower.”

Product Details

  • Hardcover: 224 pages
  • Publisher: Jossey-Bass; 1 edition (October 7, 2013)
  • Language: English
  • ISBN-10: 1118611144

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