TheBroot is a hair treatment bar located in Santa Monica, California. The company has garnered rave reviews. It is the first all-natural hair mask bar. TheBroot allows consumers to nourish their hair, rejuvenating from root to tip. A lot of processing is done to one’s hair daily with products, chemical treatments, and heating tools. TheBroot offers organic hair masks that consist of quality ingredients such as Avocado, Banana, Olive Oils and more.
The founder of TheBroot, Samira Asemanfar has said of her vision: “Ever since I was a little girl, I have loved making my own hair masks. As I got older and life got busier, it became a hassle to actually go through the steps and then have to clean it all up! TheBroot is my solution to that and I am excited to share it with the world.”
Consumers have varying hair types, and TheBroot takes this into account when selecting the appropriate mask. When one goes to the hair bar, there are five different treatments that are available, and one can also have a Brootender create a custom hair mask to suit specific needs. The mask will be mixed and applied, and heat is then administered. Guests will then relax with complimentary music, books, and refreshments. The next step in the process is a rejuvenating shampoo and moisturizing rinse. An important thing to note is that it is paraben and sulfate free. The Brootender will then proceed with the final step of styling one’s hair in a wet bun or basic braid. A blowout service can be added, or guests can use the products, brushes and other tools to self-style the hair at the vanity area.
Treatments cost $35 in the bar or can be made for takeout for $25. TheBroot is located at 1626 Montana Avenue, Santa Monica, CA, 90403. To book appointments please call 310-230-5317. For more information, please visit www.thebroot.com.
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