A pop rock band with greasy boys and a spunky front lady donning locks drenched in jet black dye can find at least one way to stand out at CMJ - fancy set production.
The Cults went went big on Tuesday night for the release day of their sophomore LP, Static. The band played the first night of CMJ Music Marathon to a packed house at Brooklyn Bowl.
The stage get up, not to be outdone by the venue's elaborate bowling alley a la carte, reflected tiny, intricate kaleidoscopic lights onto a giant glass sphere and across band members' bodies.
Proving they're more than the ditty behind the Nokia commercial, the Cults played with sour sophistication. As lead singer Madeline Follin wallowed over the mic, vintage imagery ranged from black and white swimming lessons to static akin to Radiohead's "The Bends" era.
The set was a waify dream, fun and dancey. Follin ventured into new material, but higher, breathy notes sounded harsh, off key and forced as she gripped to a single swaying gyration.
The Cults will start touring the U.S. beginning October 22 in support of the new record.