The National Association of Music Merchants (NAMM) gathered at the Anaheim Convention Center for the 2014 NAMM Convention in Anaheim CA. The event lasted four days (Jan. 22-26, 2014).
It was four days of business, education, music and celebrities. This was this examiners first NAMM show, there was so much to see and do, it was really overwhelming.
It was like being at the worlds biggest back-stage party, everything going on at the same time. It was awesome.
Being a concert photographer, I was drawn by the many rock celebrities that were in attendance, and I do mean many. They were just walking around checking out new stuff they might want to add to their shows, talking to people, taking photos and signing stuff for their fans, it was quite remarkable.
There were so many venders to see and with all the rockstars roaming around, four days is just not enough time to really see it all.
Peavey Electronics Corporation is one of the largest audio equipment manufacturers in the world, headquartered in Meridian, Mississippi, United States.
Here's a little history, Hartley Peavey founded Peavey Electronics, in 1965 after building his first amplifier in 1957. Since its foundation, Peavey Electronics has been privately owned, and has grown massively from their humble beginnings in Hartley's basement in the 1950s.
EVH Guitars, (a collaboration between guitarist Edward Van Halen and Hartley Peavey's company, Peavey Electronics) The EVH stands for "Edward Van Halen".
Since the late 1970s, when Van Halen regularly performed on the Pasadena club scene, and with the release of Van Halen's self-titled debut album, Edward Van Halen's guitar tone, nicknamed the "Brown Sound" for being full yet distinctively aggressive and articulate had been widely acclaimed.
It immediately set a standard for guitarists all over the world.
To achieve the legendary "Brown Sound", Edward Van Halen employed a variac to limit the voltage of his guitar Marshall amplifier while still allowing the volume to be at its maximum. He also used a custom-assembled strat-like guitar with a PAF humbucker (taken from a Gibson ES-335) mounted directly to the guitar's body. Van Halen's infamous Frankenstein (a.k.a. the "Frankenstrat") guitar laid the groundwork for most of the custom guitars he played throughout the 1970s and 1980s.
Jackson is a brand of electric guitar that bears the name of its founder, Grover Jackson.
Grover Jackson obtained ownership in Charvel's Guitar Repair of Glendora, California in the 1970s with a promise to bolster Charvel's business. Wayne Charvel eventually sold his interest to Grover Jackson on November 10, 1978, which gave Jackson control of the business and the Charvel brand.
Jackson Guitars originated in 1980 when guitarist Randy Rhoads approached Charvel with an idea for an individualized guitar.
The collaborative design effort between Rhoads, Grover Jackson, Tim Wilson, and Mike Shannon resulted in the creation of the Concorde, an innovative revamp of the traditional Flying V.
The Rhoads guitar model designs were such a departure from Charvel's Stratocaster-based models that Grover elected to label them with his own name.
Rockers who play Jackson's include, Dave Mustaine, Chris Broderick & David Ellefson of Megadeth, Adrian Smith of Iron Maiden,
Buckethead and Kirk Hammett of Metallica (he owns several models of Jackson Randy Rhoads type) just to name a few.
Pearl Drums, founded in 1952, the Pearl Musical Instrument Company, simply known as Pearl, is a multinational corporation based in Japan with a wide range of products, predominantly percussion instruments.
By 1953, the company's name had been changed to "Pearl Musical Instrument Company," and manufacturing had expanded to include drum kits, marching drums, timpani, Latin percussion instruments, cymbals, stands, and accessories.
Some of the worlds best drummers use Pearl drum kits, Chad Smith of The Red Hot Chili Peppers, Todd Sucherman of Styx and Eric Singer of KISS, there's just to many to name.
Drum Workshop (also known as DW Drums or simply DW) is a drum and hardware manufacturing company based in Oxnard, California. Their slogan is "The Drummer's Choice".
Drum Workshop was founded in 1972 as a teaching studio by Don Lombardi. It originally offered private lessons and the occasional workshop. However, Lombardi, along with student (and current Senior Executive Vice President) John Good, began a small drum equipment sales operation to cover the facility's operation costs.
This operation soon created the first-ever DW product: The height-adjustable trap seat, which was envisioned by Lombardi. The demand became so great that, after accepting an offer to purchase all of Camco's manufacturing equipment, the primary focus of the DW operation became drum hardware manufacturing. DW's Camco origins can still be seen on their drums today in their unique round "turret" tuning lugs which were designed by George H. Way and originally featured on George Way drums. Following this, the next big product introduced by DW was the 5000 series nylon strap bass drum pedal, which was essentially a Camco pedal with the DW name placed upon it. The pedal was soon joined by the double bass pedal, the rotating-base and cable remote hi-hat stands. After additional growth and expansion, the first full DW endorser was found in Tommy Lee of Mötley Crüe after he tried out a prototype DW drumset when he came to the shop to get his pedals adjusted.
Other drummers that use DW drums are, Scott Phillips (Creed and Alter Bridge), Jason Bonham (Black Country Communion, Led Zeppelin), Scott Travis (Judas Priest), Cortney DeAugustine (Frank Hannon Band) and the worlds greatest drummer, Neil Peart of Rush.
All the venders that this examiner visited had all their newest stuff on display and were very helpful to show you how to use them.
After the events of the day were over, the nights is were where it all happened.
Fans and rockstars alike all headed to the clubs and hotels in the area to blow the roof off of their respected venues.
Most notably, The Observatory Orange County.
On Friday night (Jan.24) it was a tribute to one of the greatest drummers of all time, John Bonham of Led Zeppelin.
The Bonzo Bash included many different drummers playing all Zeppelin hits.
The show lasted over five hours and went like this,
1. Celebration Day: Brian Tichy (BB Creator) Woods, Devin, West
2. The Rover: Stephen Perkins (Janes’s Addiction) Woods, Devin, West
3. Houses Of the Holy: Michael Cartellone (Lynyrd Skynyrd) Woods, Devin, West
4. The Wanton Song: Chris Frazier (Foreigner) Woods, Devin, West
5. Babe I’m Gonna Leave You: Athena (Femme Fatale / Ex Wives Of Rock) Tichy, Devin,
West, Jeff Young (former Megadeth) & Tracii Guns on guitar
6. Wearing And Tearing: Gene Hoglan (Testament / Dethklok) w/ Laura Christine on guitar, Shaun Williamson on vocals
7. We’re Gonna Groove: Jason Sutter (Marilyn Manson) Woods, Devin, West
8. Heartbreaker: Van Romaine, Steve Morse, Woods, Devin, West , Tichy
9. Communication. Breakdown: Corky Laing (Mountain)Woods, Devin, West
10. Whole Lotta Love: Matt Starr, Ace Frehley, Woods, Devin, West
11. Misty Mountain Hop: Jimmy D’Anda w/ Mick Sweda on guitar) West, James Lomenzo
(Megadeth), John Fogerty on bass
12. Four Sticks: Glen Sobel (Alice Cooper), Shaun Williamson on vocals, Woods, Devin, Tichy
13. When The Levee Breaks: John Hummel w/ Oni Logan on vocals, Tracii Guns on guitar,
Woods, Dev, Tichy,
14. Living Loving Maid: Seven Antonopolous (Revolting Cocks) Woods, Devin, West
15. I Can’t Quite You Baby: Khurt Maier (Salty Dog), Woods Devin West
16. Custard Pie: Simon Wright (Dio Disciples, Queensryche, AC/DC), Woods devin leblanc, Bernard Fowler on vocals
17. Dancing Days: Rikki Rockett (Poison), Robert DeLeo on guitar, Woods, Lomenzo, West, LeBlanc
18. Since I’ve Been Loving You: Dave Lombardo (Slayer/ Philm) w/ Gerry Nestler on guitar, Devin, West, Gerry Nestler (Philm) on guitar
19. Nobody’s Fault But Mine: A.J. Pero (Twisted Sister / Tred / Adrenaline Mob) Devin, West, Mike Orlando on guitar (Tred / Adrenaline Mob)
20. Kashmir: Brian TICHY Rondinelli, Tracii Guns on guitar, Woods, Devin, West, Leblanc
21. Dazed And Confused: Charlie Benante (Anthrax), Woods Devin West
22. Good Times Bad Times: (Brian Tichy & Michael Devin on vocals, Robert DeLeo (Stone Temple Pilots) on bass Woods, Devin, West, TICHY drums
23. The Song Remains The Same: Ray Luzier Korn), Billy Sheehan on bass, Ray Luzier,
24. Achilles Last Stand: Brian Tichy, Brent, Chas, Robert DeLeo
25. For Your Life: Brandon Kachel (Barbarian Overlords) Woods, Devin, West
26. Fool In the Rain: Will Calhoun (Living Colour) Woods, Devin, LeBlanc, Robert Mason (Warrant) on vocals
27. Out On The Tiles: Joe Travers, Woods, Devin, West
28. D’yer M’aker: Mark Schulman (Pink) Woods, Devin, West, Leblanc)
29. Immigrant Song: Thomas Lang (StOrk) Woods Devin west
30. Bonzo’s Montreaux/Night Flight: Mike Portnoy (The Winery Dogs) Woods, Devin, West, LeBlanc, Tichy on Timpani
31. Stairway To Heaven: Cortney DeAugustine (Montrose / Frank Hannon Band) on vocals, Devin, LeBlanc, Tichy & Tracii Guns on guitar.
This was an awesome show to say the least. Very impressive.
Saturday night (Jan. 25) was Randy Rhoads Remembered - An All-Star Celebration Of A Legend.
Many different guitarist all played the songs of Randy Rhoads. (sorry no guest or set list)
All in all, the NAMM show kicked this examiners butt, it had everything imangable to do with the rock and the music world. I can't wait till next year.
As with all this examiners reviews and feature stories, "The Photos Are What It's All About", so check out the photo slideshow and enjoy the show.
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All photos by, JOHN TUCKNESS
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